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Old Tuesday, May 02, 2017
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Part of the reason why they fail could be not maintaining the skills of communication:
- writing more or less than what's required
- being irrelevant
- being untruthful
- using heavy terms

To get deeper understanding, you may look out Paul Graci's work on Speech Art. The best place to read his philosophy of communication is https://plato.stanford.edu
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sky the limit (Wednesday, May 03, 2017)