Hello,
Material change in culture is mostly or maybe always faster than non-material culture. For example, cable was introduced in our society but the people were not accepting it. They considered it against the social values. The difference in the innovation and our attitude created a cultural lag. It can be filled through analyzing the demographic and socioeconomic analysis of the society. Then, assess which parts of the society are less accepting. Study the theory of diffusion and cultural lag for it. There are different strategies for different segments of a society. Generally, we need to educate, make material innovation affordable, involve government in campaigning, and make sure the effect of the change is immediate so that people adopt it.
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