Any language which is losing out to other languages must have inherent flaws or must be facing adverse circumstances. Urdu is no exception. Before becoming so melancholic about Urdu losing popularity, we must look at the following facts: -

Urdu, our national language, is the mother tongue of only 8% of Pakistanis. Therefore, its status as national language is debatable and questionable.

Second, Urdu has never been the language of muslims. Through out the history, Muslims have used Arabic and in South Asia, the Mughal kings used Persian. urdu is a very recent language and came into being in a particular localities of Delhi and Lucknow. Therefore, Urdu is not a symbol of Islamic brotherhood.

Third, we cannot compete in this world by sticking to Urdu at cost of English. The advanced nations such as France, China etc., who had been using national languages since near past, are also fast learning English now. In China, English professors are amongst the highest paid.

Fourth, Urdu as a national language has been unable to unite Pakistanis. People use their mopther tongues in common parlance.

Therefore, we need not worry about promoting Urdu. We should instead be learning English and create a niche for ourselves. The world has moved on from Gham-e-Jaanaan and Mehboob ki bay rukhi etc.

And lastly, Urdu is not going to die. Though it will become less and less popular with time. And we should just not be concerned about that.