(1) A large size head1ine across the entire page is called:

(a) Deck
(b) Banner
(c) Lead

(2) A sheet containing facts and detailed information on any issue is known as:

(a) Summary
(b) Write up
(c) Backgrounder

(3) The key Narrator of a newscast or program is called:

(a) Announcer
(b) Editor
(c) Anchor

(4) Mohammedan Social Reformer was the English Name of:

(a) Muhazzab
(b) Makhzari
(c) Tahzeeb ul Akhlaq

(5) Daily Dawn Started in:


(a) 1940
(b) 1942
(c) 1944

(6) Zamindar was launched by:-

(a) Maulana Zafar Ali Khan
(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.

(7) The first Editor of Dawn was:

(a) Desmond Young
(b) Altaf Hussain
(c)Pothan Joseph

(8) The number of radio stations, which Pakistan got in 1947 were:

(a) 5
(b) 2
(c) 3 (1- Lahore 2- Peshawar 3- Dahaka)

(9). Daily Jung first appeared from:

(a) Calcutta
(b) Karachi
(c) Delhi

(10) Hamid Nizami was the founder editor of:

(a) Inqilab
(b) Nawa-e-waqt
(c) Mashriq

(11) CPNE is the representative body of:

(a) Editors
(b) Newspaper owners
(c)Woking journalists

(12) Television made its advent in Pakistan in:

(a) 1958
(b) 1964
(c) 1970

(13) Leader is the name of:

(a) Leading story on the front page.
(b) Main Feature
(c) Opening Editorial

(14) Continuation of a story on another page is called:

(a) Carried
(b) Jump
(c) Bouncer

(15) S.M.C.R. is a well known:

(a) Communication Theory
(b) Communication Strategy
(c) Communication Model

(16) A story appearing with the name of the writer is called:

(a) Credit line
(b) By line
(c) Print line

(17) The largest mass medium in Pakistan is:

(a) The Press
(b) Radio
(c) Television

(18) Dr. Goebbles is known as father of:

(a) Advertising
(b) Public Relation
(c) Propaganda

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(a) 1964
(b) 1972
(c) 1976

(20) A.P.P. is the abbreviation of:

(a) Allied papers of Pakistan
(b) Association of Publications
(c) Associated Press of Pakistan.