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Old Wednesday, January 19, 2011
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A public relations officer (PRO) also known as Media Specialist, is the spokesperson of a company or any organization. The role of a public relations officer is to convey the policies and interests of the organization to the public through various forms of media. The need for public relations officer can be found in almost all sectors, including advertising companies, government agencies, election commissions, etc.

The main job of a public relation officer is to develop and maintain the reputation of the company or organization. It is the responsibility of the PR officer to promote the products or services of the establishment he works in. He does this by organizing press conferences, exhibitions, publishing articles in the newspaper or on the official website of the government department / company. When a company has to launch a new product, it is the job of the PR official to make arrangements to promote it. He has to plan promotional strategies, keeping the target audience in mind.

The PR officer should be an outgoing person as he has to interact with lots of people, like, potential clients and also media persons. It is the responsibility of the public relations officer to answer the questions of the public and the media, if some issues arise about products or services of the company.

Source: http://www.buzzle.com/articles/publi...scription.html
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