Thread: comunication theories and models???
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Old Thursday, December 08, 2011
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Originally Posted by 06tl134 View Post
AOA;
seniors please help me, i want to ask that is there any difference between theories of communication and models of communication if so then please tell me what should i write regarding theories and models????
models describe the process of communication, for example Lesswell's model of sender, message, channel, receiver, feedback......they are quite technical, theories include normative theories, uses and gratification, media hegemony theory etc given time to time by different experts, they are regarding the effectiveness or different aspects of communication, rather than the process.
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