PR OFFICER Duties:
May perform the following
tasks: 1. monitor public opinion about an organisation or particular
issues; advise management on policy issues and communication
strategies;
2. plan public relations
programmes including
preparing cost budgets;
3. present arguments on
behalf of an organisation
(lobbying) to other
organisations and special
interest groups;
4. liaise with the public and
respond to inquiries;
5. liaise with the media, i.e.
respond to inquiries,
arrange interviews with
journalists, prepare and
distribute news releases and
make statements;
6. write, edit and arrange
production of print materials
such as newsletters, house
magazines, pamphlets and
brochures;
7. assist in preparing
organisational documents
such as annual reports,
corporate profiles and
submissions;
8. write speeches, prepare
visual aids and make public
presentations;
9. oversee production of visual
(film or video) and audio
electronic material, including
managing an internet web
site;
10. organise special events such
as open days, visits,
exhibitions and functions;
11. conduct internal
communication courses,
workshops and media
training;
12. evaluate communication
activities and recommend
future actions.