any one who want to opt Business Administration???
let us prepare to gather....
PAPER-I1. Management yesterday and today
Total Marks: 100
- Historical background of Management
- Managing in the New Era
The Internet, Globalization, Knowledge Management and Collaboration
Delivering strategic value, the basic planning process, strategic
planning, types of plans and decision making.
Building a dynamic organization, fundamentals of organizing
(differentiation & integration), organization structure (vertical &
horizontal). Empowerment (Centralization & Decentralization), Coordination
by (Standardization by plan & by adjustment). (Human
Resource Management; (HRM); Planning, Recruitment, Selection
and Training etc).
Mobilizing People, Human Factors and Motivation, Leading and
Managing, Leadership and Followership, Power and Leadership.
Learning and Changing, Basic Control Process, Control Techniques
and IT, Organizing for Innovation (Technology, Job Design & HR
Development, Project Implementation and Unleashing Creativity)
PAPER-II1. The Field of Marketing:
Total Marks: 100
Marketing Role and what is it all about
: Who Performs
Marketing Functions, Marketing and Customer Value, Satisfaction and Loyalty,
Global Marketing Systems, 4Ps (Product, Price, Place and Promotion).
2. The Marketing Environment and Market Selection:
Internal & External
Environment, Market Segmentation, Targeting and Positioning, Market
Information & Research.
Product Planning and Development, Product line and Product mix
strategies, Branding, Packaging, Other Product Features and Services
Price determination (An Ethical Dilemma, Factors Influencing, and Setting
Pricing etc.), Pricing Strategies (Price Vs Non Price Competition, Geographic
Pricing, Discount & Allowances, Special Pricing Strategies and Situations etc).
Middlemen and Distribution Channels, Designing, Selecting and
Distribution of Channels, Retailing and Wholesaling.
Marketing Communications Mix (Personal Selling, Advertising,
Sales Promotion and Publicity or Public Relations).
Part-II1. Understanding Financial Management:
An Overview of Financial
management, Securities markets and Financial institutions, Concept of Time
Value of Money, Valuation of Securities (Stocks and Bonds), Measuring the Risks
2. Understanding and Analyzing Financial Statements:
Accounting Standard Board) Framework and Fundamental Accounting Concepts,
Components of Financial Statements (Preparation and Presentation), Financial
Statement Analysis and Interpretation.
3. Short term Financial Management Decision (investing & financing):
and Projected Financial Statements, Managing Net Current Assets, Inventory
Management, Accounts Receivable Management, Managing Short
4. Financing Decisions (Long Term):
Capital Structure Decisions, Leverage
Decision, Cost of Capital Decision, Dividend Decisions.
5. Investing Decisions (Long Term):
Capital Investment Decision, Capital
Investment Appraisal Techniques, Risk Management in Capital Investment
6. Corporate Financing:
Mergers, Acquisitions, Takeovers and Buyouts,
Financial Distress and Restricting, Hedging Decision.