Write only the correct answer in the answer book. Do not reproduce the question:

(1) The way in which the message travels to the receiver is called:
(a) Encoding (b) Decoding (c) Channel (d) Source (e) None of these

(2) Intrapersonal communication involves:
(a) An individual thinking or talking to himself
(b) An individual talking to another individual
(c) An individual talking to a group
(d) An individual communicating to a large number of people

(3) Any message given by other than the literal interpretation of words is called:
(a) Verbal Communication (b) Non Verbal Communication
(c) Audio Communication (d) Visual Communication (e) None of these

(4) A person (or group) who has control over what information is disseminated to the audience, is known as:
(a) Reporter (b) Regulator (c) Gatekeeper (d) Newscaster (e) None of these

(5) The concept of “Global Village” was first introduced by :
(a) Marshal McLUHAN (b) Wilbur Schramm (c) Charles Wright
(d) Joseph Klapper (e) None of these

(6) Broadcast media may be classified by:
(a) Type of signal output (b) Target Audience
(c) Programming format and source (d) All the three (e) None of these

(7) To be considered a daily, a newspaper has to appear at least:
(a) Four times a week (b) Five times a week
(c) Six times a week (d) Seven times a week (e) None of these

(8) The news of important public events appearing in the front sections of a newspaper, are called:
(a) Hard news (b) Soft News (c) Investigative News (d) Feature News (e) None of these

(9) The major function of Television is to provide:
(a) Entertainment (b) Information (c) Education (d) All the three (e) None of these

(10) The famous communication Model SMCRE was devised by:
(a) Roger (b) Lasswell (c) Osgood (d) Schramm (e) None of these

(11) Radio is a:
(a) Cool medium (b) Hot medium (c) Both ‘a’ and ‘b’ (d) None of these

(12) The author of well known communication book “Process and Effects of Mass Communication” is:
(a) David Berlo (b) Marshal McLUHAN (c) Wilbur Schramm
(d)Herbert Brucver (e) None of these

(13) The founding fathers of the mathematical or electronic theory of communication are:
(a) Roger and Berlo (b) Shannon and Weaver (c) McQuail and Windahl
(d) Blumer and Katz (e) None of these

(14) ABC is the abbreviation of:
(a) Asian Broadcasting Council (b) American Broadcasting Corporation
(c)American Bureau of Circulation (d) Audit Bureau of Circulation
(e) None of these

(15) APP is the news agency of:
(a) America (b) Asia (c) Pakistan (d) India (e) None of these

(16) The largest English newspaper of Pakistan is:
(a) Dawn (b) The News (c) The Nation (d) Daily Times (e) None of these

(17) The founder of Jang-Group of Newspapers is:
(a) Mir Shakil ur Rehman (b) Mir Khalil ur Rehman
(c) Mir Javed ur Rehman (d) Mir Ibrahim ur Rehman (e) None of these

(18) The editor of daily Nawa-e-Waqt is:
(a) Majeed Nizami (b) Hamid Nizami (c) Arif Nizami (d) Fahd Hussain (e) None of these

(19) The daily Dawn was founded by:
(a) Agha Khan (b) Quaid-e-Azam (c) Mohtarma Fatima Jinnah
(d) Mahmood Haroon (e) None of these

(20) Kuldip Nayer is a well known Indian:
(a) Hockey Player (b) TV artist (c) Film star (d) Journalist (e) None of these