(A) Choose the correct option from the given choices.

1, Back bench is the senior editorial executives of a Newspaper:
a) Correct
b) Incorrect

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect

3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:
a) Correct
b) Incorrect

4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect

5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these

6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these

7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct
b) Incorrect

9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.
a) Correct
b) Incorrect

11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect

12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct
b) Incorrect

13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct
b) Incorrect

14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect

15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect

16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000:
a) Correct
b) Incorrect

17. The Author of “The Global City” is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these

18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these

19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect

20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a) Correct
b) Incorrect