Quote:
Originally Posted by samia fakhar
will u plz give me an outline so that i will able to have a gist of the concept.
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Intro…
Research method to be applied
1. Exploratory Research
(i) Experience Surveys
(ii) Secondary Data Analysis
(iii) Case Studies
(iv) Pilot Studies
. Focus Group interviews
. projective Techniques
. In depth interviews
2. Descriptive Method
3. Explanatory Research
(i) Laboratory Experiment
(ii) Field Experiment
After practically applying these method and formation of hypothesis we go for advertisement…
In advertisement we use different method as per the geographical location and demography of the particular area, the mean of Advertisement may be:
Electronic media
Print media
Bill boards
Neon sign
Exhibitions ….so on…
Conclusion.
Well it is my personal opinion which I had applied in the paper, coz these types of questions one can not find in the book at one place.