C

Cable television - TV delivered into the home through an underground cable.

Campaign - The various stages of an advertising project from beginning to end.

Cap - Upper case.

Caption - Text printed below a picture used to describe it and who took it. Sometimes called a cutline.

Cascading stylesheets (CSS) - Technique used for designing web pages. One file that defines the style for a whole site.

Chat rooms - An interactive part of a website where visitors can write messages to each other people in real time. Also known as forums and message boards.

Churnalism - Bad journalism; journalists that churn out rewrites of press releases.

Centre of visual interest (CVI) - The prominent item on a page usually a headline, picture or graphic.

CIOJ - the Chartered Institute of Journalists.

Circulation - Number of copies sold by newspapers or magazines. In the UK these figures are monitored by ABC - The Audit Bureau of Circulations.

Citizen journalism - Term used to describe the reporting of news events by members of the public most commonly on blogs and social networking websites. Other terms include participatory journalism and networked journalism.

Classified advertising - Advertising placed by individuals in newspapers. Sometimes called small ads.

Clickthrough - When a reader clicks on an advert and is redirected to a new page. Advertisers sometimes buy adverts based on a rate per click called a Click-through rate or CTR.

Closed question - A simple yes/no question that does little to encourage an interviewee to open up.

Column - A regular feature often on a specific topic, written by the same person who is known as a columnist.

Contempt of court - The criminal offence of ignoring court rules.

Convergence - The term used to describe multimedia newsrooms producing news for different publishing platforms.

Cookie - Small text file that is downloaded to your computer when you visit a site. The next time you visit, the site can use the file to remember details such as your login information.

Copy - Main text of a story.

Copy approval - A source or interviewer asking to see the text of an article prior to publication. (Always discouraged!)

Copywriting - Creating the text for an advertisement.

Coverline - Captions on a magazine cover.

Cover story - Leading story used on front cover.

CPM - cost per thousand impressions. This is the cost an advertiser pays for 1,000 page views. The M in CPM is the Roman numeral for 1,000.

Crosshead - A few words used to break up large amounts of text, normally taken from the main text. Typically used in interviews.

Cub - A trainee reporter. Also known as a rookie or junior reporter.

Cut - To remove text.

Cuttings - A journalist’s collection of published print work. Also known as clips and sometimes presented as a portfolio.

Cuttings job - An article which has been put together using research culled from a number of other articles or news items.

Cyber-journalist - A journalist that works on the internet. An online journalist.


D

Dateline - A line at the beginning of a story stating the date and the location.

Deadline - The time at which an editor requests a journalists to finish an assignment.

Death-knock - Calling at the house of a bereaved relative or friend when reporting on the death. Also known as door-stepping.

Deck - Part of the headline which summarises the story. Also known as deck copy or bank.

Defamation - Information that is written by one person which damages another person reputation.

Digg - A community powered internet link recommendation system. Furl offers a similar service.

Direct quote - The exact reproduction of a verbatim quote in quotemarks and correctly attributed.

DHTML - Dynamic HTML. Allows exciting things to happen when you move your mouse over words.

Digital television - TV transmitted in binary format, producing good picture quality.

Direct marketing - Sending advertising material directly to potential customers either by post, fax, email or information by telephone.

Dogblogging - When the upkeep of a weblog becomes a hassle.

Dowdification - Deliberate omission of a term or terms to change the meaning of a quote. Refers to journalist Maureen Dowd.

Download - Copying a file from a website to your own computer.

Draft - The first version of an article before editing and submission to the editor.

Dropdown menus - Name given to website menus that allow users to select from a list of options that drop down in a vertical menu.

DPS - Double-page spread; can also be referred to as a spread.

__________________
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A Man Would Do Nothing,
If He Waited Until He
Could Do It So Well
That No One Would Find Fault
With What He Has Done.