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Old Tuesday, July 03, 2007
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E

e - Often used to indicate an electronic version of something, for example eNews, for an electronic newsletter, or eGovernment, to describe electronic government.

Editor - Someone who prepares material for print or broadcast.

Editorialise - To write in an opinionated way.

Encryption - TV signals encoded so only paying subscribers can watch.

Endnote - Text written at the end of an article stating the authors credentials.

eTail - Online or ‘electronic’ retail.

Exclusivity - When an advert appears exclusively on a page, rather than being in rotation with other ads.

Ezine - Specialized online magazines.

F

Feature - A longer, more in-depth article.

Fisk - Detailed word-by-word analysis and critique of an article. Refers to journalist Robert Fisk.

Flash - A program used to display design-heavy, animated content.

Flash - Short news story on a new event.

Flatplan - A page plan that shows where the articles and adverts are laid out.

Follow-up - An update on a previous story.

Font - Typeface.

Freelancer - Someone that works alone, usually on a contract-to-contract basis.

Freesheet - A publication that is free to consumers and generates its revenue from advertising.

Free-to-air - TV service received without having to decode or pay.

Freeview - Commercial free-to-air digital service, between BBC, BSkyB and the transmission firm Crown Castle.

Frontline Club - A club in London that promotes “freedom of expression and support journalists, cameramen and photographers who risk their lives in the course of their work.”

FTP - File Transfer Protocol. A method of moving files, usually used to transfer files from your computer to a web server.

FYI - An abbreviation meaning for your information.

G

Get - A very good or exclusive interview.

GIF - A type of picture file, often used for images that include text.

Glossite - The website of a glossy women’s magazine.

Graf - Paragraph.

Grip - A person that looks after the equipment required to make a TV camera move.

H

Hard copy - When the article is printed out on paper.

Hits - Number of downloads of every element of a web page, rather than the page as a whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are therefore not regarded as a reliable measurement of web traffic.

Headline - The main title of the article.

Homepage - The front page of a website.

House style - A publication’s guide to style, spelling and use of grammar, designed to help journalists write and present in a consistent way for their target audience. The Economist publishes a style guide as does The Guardian.

HTML - Hyper Text Mark-up Language. Basic programming code used for the design and display of web pages.

Hyperlink - A link that redirects the user to another web page.

I

Impressions - The number of times an advertising banner was viewed during a campaign.

An internet - Any network of connected computers.

The internet - The international network of interconnected computers. The World Wide Web, email, FTP and usenet are all part of the Internet.
Intranet - A private computer network inside a company or organisation for internal use only.

Intro - Very important first paragraph, known as a ‘lead’ in the US.
Inventory - The number of advertisement spaces for sale on a web site at a given time.

Island position - An advert surrounded by editorial content in the middle of the page.

ITV network - 15 regional franchises that make up ITV1. ITV is the Broadcaster that was formed by the merger of Carlton and Granada.
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