E
e - Often used to indicate an electronic version of something, for example eNews, for an electronic newsletter, or eGovernment, to describe electronic government.
Editor - Someone who prepares material for print or broadcast.
Editorialise - To write in an opinionated way.
Encryption - TV signals encoded so only paying subscribers can watch.
Endnote - Text written at the end of an article stating the authors credentials.
eTail - Online or ‘electronic’ retail.
Exclusivity - When an advert appears exclusively on a page, rather than being in rotation with other ads.
Ezine - Specialized online magazines.
F
Feature - A longer, more in-depth article.
Fisk - Detailed word-by-word analysis and critique of an article. Refers to journalist Robert Fisk.
Flash - A program used to display design-heavy, animated content.
Flash - Short news story on a new event.
Flatplan - A page plan that shows where the articles and adverts are laid out.
Follow-up - An update on a previous story.
Font - Typeface.
Freelancer - Someone that works alone, usually on a contract-to-contract basis.
Freesheet - A publication that is free to consumers and generates its revenue from advertising.
Free-to-air - TV service received without having to decode or pay.
Freeview - Commercial free-to-air digital service, between BBC, BSkyB and the transmission firm Crown Castle.
Frontline Club - A club in London that promotes “freedom of expression and support journalists, cameramen and photographers who risk their lives in the course of their work.”
FTP - File Transfer Protocol. A method of moving files, usually used to transfer files from your computer to a web server.
FYI - An abbreviation meaning for your information.
G
Get - A very good or exclusive interview.
GIF - A type of picture file, often used for images that include text.
Glossite - The website of a glossy women’s magazine.
Graf - Paragraph.
Grip - A person that looks after the equipment required to make a TV camera move.
H
Hard copy - When the article is printed out on paper.
Hits - Number of downloads of every element of a web page, rather than the page as a whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are therefore not regarded as a reliable measurement of web traffic.
Headline - The main title of the article.
Homepage - The front page of a website.
House style - A publication’s guide to style, spelling and use of grammar, designed to help journalists write and present in a consistent way for their target audience. The Economist publishes a style guide as does The Guardian.
HTML - Hyper Text Mark-up Language. Basic programming code used for the design and display of web pages.
Hyperlink - A link that redirects the user to another web page.
I
Impressions - The number of times an advertising banner was viewed during a campaign.
An internet - Any network of connected computers.
The internet - The international network of interconnected computers. The World Wide Web, email, FTP and usenet are all part of the Internet.
Intranet - A private computer network inside a company or organisation for internal use only.
Intro - Very important first paragraph, known as a ‘lead’ in the US.
Inventory - The number of advertisement spaces for sale on a web site at a given time.
Island position - An advert surrounded by editorial content in the middle of the page.
ITV network - 15 regional franchises that make up ITV1. ITV is the Broadcaster that was formed by the merger of Carlton and Granada.
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A Man Would Do Nothing,
If He Waited Until He
Could Do It So Well
That No One Would Find Fault
With What He Has Done.
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