q.4 Have newspapers lost their importance after the fast growth of cable television and social media in Pakistan? Comment. CE-2013
Newspaper readership in Pakistan
A private market research company, MEMRB, estimates that, in 2007, approximately 14.6 million Pakistanis read a newspaper at least once a week. The % indicates those from the estimated 14.6 million reading the newspaper at least once in the past month.press in Pakistan is dominated by jang news.the most popular English daily is dawn news, founded by quaid-e azam mohammad ali Jinnah himself.
year 1997 2005 2006
language
sindhi 44 80 35
punjabi 0 (increased to 18 by 1998) 5
balochi 2 8
pushto 20 34
popularity of newspaper in pakistan
According to the latest edition of the trivia book Top 10 of Everything 2011 by Russell Ash, Pakistan has the 10th highest newspaper circulation in the world!
We may not think of ourselves as newspaper reading people, but seems like newspapers do sell!
the general perception is that newspaper circulation has been pathetic in Pakistan but the numbers quoted in this book and taken from surveys of UNESCO put Pakistan at number 10 in the world in terms of the highest circulation of newspapers
The role of newspapers in a new media world
All Pakistan Newspapers Society (APNS) decided to hold the South Asia Media Summit (SAMS) to celebrate 60 years of existence
The role of social media as a news outlet populated by multiple citizen journalists combined with competition among TV news networks to break the latest story, means that newspapers are no longer a primary news source.Newspaper circulation appears to be declining as a result of increasing competition from TV, radio and news websites on the internet. Reliable circulation figures for newspapers in Pakistan are hard to come by.
statistics of F.B.S
According to the Federal Bureau of Statistics in Islamabad, the average daily sale for all Pakistani daily newspapers fell to 6.1 million in 2008, from a peak of 9.9 million in 2007.
In the context of TV, Hameed Haroon, CEO, the Dawn Media Group pointed out “many people feel that the electronic media’s presentation of news is more exciting so they don’t buy a newspaper,”
CONCLUSION:
ALTHOUGH THERE IS A DECLINE IN THE READERSHIP AND SALE OF NEWSPAPER TODAY,BUT STILL THERE IS SUFFICIENT APPETITE FOR NEWSPAPER IN PAKISTAN
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