Explain functions of mass communications with relevant examples CE-2012

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time.
the basic functions of mass communication are:
1. Informing:
The most important function of mass communication is dissemination of information to the public primary through news media-electronic and print. Information diffused through these channels (media) is about new events, products, changes in policies, ideas, philosophies and so forth. Mass media are particularly effective to spread current information having news values. nowadays, social media has also started playing an effective role in providing news.
There are many channels that provide information specifically about new inventions, and discoveries . certain others are playing an effective role in propagation of religious views such as QTV or madni channel. At the same time, there is a rat race among many tv channels and radio channels to break news first.
2. Persuading:
Persuasion is another function of mass media. Because of its having persuasive potential, both electronic and print media are used for advertising products, services, business, charities, or for political campaign. social media has started to replace the conventional agents of mass media like radio and television in a bid to attract advertisers.
Many product sponsors hire electronic and social media to advertise their products and services to a large audience.by the use of colourful and melodious jungles, electronic media tries to win over more consumers to a product.
Such as the jingles "ladoo k lashkaray jag mug kapray saray” and
“kabhi kabhi dag tu achay hotay hain” gained instant success.
similarly,in magazines, and newspapers, colourful and graphic advertisements of new and improved products are displayed which stimulate the feelings of the audience and persuade them to buy the product.
3. Entertaining:
Entertainment is the most common function of mass communication. When used for entertainment, the mass media publicize such programs as are pleasurable to the consumers or at least they provide the audience with some sort of escape of diversion from anxieties of daily life.
For example, Newspapers for this purpose may include comics, crossword puzzles and the like. Televisions may show situation comedies, drama, variety shows, etc for example a decade ago it was a norm of almost every Pakistani family to watch 8’0 clock drama .nowadays, this trend has been replaced by the morning shows.now women remain glued to tv in the mornings.Radio entertainment primarily consists of music, talk shows, etc.

conclusion:
mas communication is to communicate to a larger audience using elements of mass media.it has many functioons,information,entertainment and persuasion.