Quote:
Originally Posted by sadafnoorelahi
zohaib your notes are very good and up to date but how your PR notes can be used to answer this specific question is beyond my understanding. kindly point out the answer with reference to this specific question.
q. describe the factors that determine the character of internal public in newspaper organization?
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My dear sister
Public Relations For Newspapers General principles and essentials of
PR for newspapers are similar to those of various organizations yet these may differ for identification and application purposes.
Publics Of Newspapers.
– Employees.
– Readers.
– Advertisers.
– General public i.e. the community.
– The trade.
– Government Officials.
– Shareholders.
Problems Of Newspapers Employees.
– Failure to be treated as human beings
– Failure to consider a partner in the enterprise.
– No visible career advancement.
– A feeling that management is trying to keep labor from earning enough
pay.
– Resentment against in charge because of incompetence, favoritism.
– A feeling that management fights ,never cooperates with labor/unions.
– Simple physical discomforts.
Newspapers Major PR Problems
a. Need to strengthening goodwill of the paper.
b. Monopoly ownership of the newspapers.
c. Newsprint shortage, criticism from readers.
d. Employee relations.
Newspapers PR With a Purpose.
– Newspaper Public Relations should be its promotion with a purpose.
– A good newspaper to be portrayed as a symbol & an institution.
– Newspaper should be portrayed as practicing good citizenship.
– Newspaper is progressive & fair.
– Newspaper renders justice to all & fights injustice to anyone.
– Newspaper is tolerant & encourages mutual understanding among
persons of all faiths & origins.
– Newspaper preaches local way of life, expounding its faults as well as its
virtues.