Medias Of PR
I Print Media:
Press.
National & Regional newspapers, magazines, directories, year books & annual reports etc..
Printed Material.
Educational, informative, prestige, promotional, balance sheets etc..
Direct Mail.
Personal letters, direct correspondence, mailing information etc.
House Journals.
Company newsletters both internal and external.
II. Electronic Media:
1. Radio -- National, Local, International etc.
2. Television – National, Regional, Tele text etc.
III. Other Media:
Exhibitions: Special
PR exhibitions, Trade & Public shows, trade fairs local and overseas.
Airships: Gas filled air balloon ships for promotional purposes.
Electronic Bill Boards: New concept & replacements for conventional bill boards.
Mobile Vehicles: New type of scrolling computer aided advertisements.
Media for Internal Publics (Co Newsletter)
Objectives
1. The value of understanding, teamwork and commitment by employees in achieving bottom line
results.
2. The need to build a strong management-employee communication network for more than job
related also key business & public issues.
7 Conditions for better working
1. Confidence & Trust between employer & employees.
2. Candid information flowing freely up, down & sideways.
3. Satisfying status & participation for each person.
4. Continuity of work without strife.
5. Healthful surroundings.
6. Success for the enterprise.
7. Optimism about the future.
Media for External Publics.
• Newspapers.
• Magazines.
• Radio.
• Television.
Working with the Media (Basic Principles)
Understand Media.
Know each Media