PR IN VARIOUS ORGANIZATIONS

Public Relations For Trade Associations

Predominantly, Public Relations is a significant function of most of these associations.

Purposes Of Trade Association P R Programmes.

– Promoting sales through product publicity.
– Creating consumer understanding of how to use the industry’s products.
– Overcoming inequities or other problems in the competitive situation.
– Creating public understanding of the regulation of an industry by
government.
– Combating government interference in or competition with an industry.
– Creating public support for legislative proposals that the industry favors
or public opposition to legislation it opposes.
– Obtaining public recognition for the social & economic contributions that
an industry makes to the nation.
– Recruiting qualified people for careers in an industry.
– Creating public understanding of the industry’s labor policies & of its
labor union relations.

Steps To Develop Trade Association PR Programmes.

1. Analysis of the public relations situation.
2. Definition of problem area.
3. Identification of concerned publics.
4. Establishment of specific objectives.
5. Planning of program.
6. Implementation of program.
7. Periodic appraisal of progress.

Techniques of Trade Association PR.

– Research

PR primarily adopts two universally accepted methods for conducting research
a) Public opinion.
b) Industry data.
– Publicity & personal contacts with media people.
– Institutional advertising.
– Motion pictures, slides & cd roms.
– Periodic publications.
– Pamphlets.
– Instructional leaflets.

To Sum up as per “Reuel Elton”

– Trade Association does not order, it advises.
– It does not coerce, it persuades.
– It does not issue mandates, or even instructions
- It uses only the moving eloquence of a reasoned appeal to the self interest
of its members.

Public Relations For Financial Institutions.

– Banking institutions.
– Leasing companies.
– Insurance companies.
– Stock exchanges