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Old Wednesday, January 19, 2011
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Default What are duties of Public Relation Officer

What are duties of Public Relation Officer?
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Old Wednesday, January 19, 2011
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A public relations officer (PRO) also known as Media Specialist, is the spokesperson of a company or any organization. The role of a public relations officer is to convey the policies and interests of the organization to the public through various forms of media. The need for public relations officer can be found in almost all sectors, including advertising companies, government agencies, election commissions, etc.

The main job of a public relation officer is to develop and maintain the reputation of the company or organization. It is the responsibility of the PR officer to promote the products or services of the establishment he works in. He does this by organizing press conferences, exhibitions, publishing articles in the newspaper or on the official website of the government department / company. When a company has to launch a new product, it is the job of the PR official to make arrangements to promote it. He has to plan promotional strategies, keeping the target audience in mind.

The PR officer should be an outgoing person as he has to interact with lots of people, like, potential clients and also media persons. It is the responsibility of the public relations officer to answer the questions of the public and the media, if some issues arise about products or services of the company.

Source: http://www.buzzle.com/articles/publi...scription.html
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Please follow this link:

http://www.cssforum.com.pk/css-optio...tml#post250307
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Dear Farasat,

I have done a course "Public Relations and Corporate Communications" from a reputable PR professional who has 30 years of experience in PR department of several national and international organizations, what he told me about the duties matches with the above lines.

He told, "PR Person has to develop relations in the market like if you are PR officer of a university, you have to issue press releases of every event held in the institution, you will be responsible for making relations with Media persons, you have to invite them for interviews, coverage, and you need to publish news in their respective newspapers/channels, you have to be a communicative and social person".

Isn't it enough or should I write some more lines? I can extract some lines from my notebook of that course.

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Default Public Relation Officer duties

PR OFFICER Duties:
May perform the following
tasks: 1. monitor public opinion about an organisation or particular
issues; advise management on policy issues and communication
strategies;
2. plan public relations
programmes including
preparing cost budgets;
3. present arguments on
behalf of an organisation
(lobbying) to other
organisations and special
interest groups;
4. liaise with the public and
respond to inquiries;
5. liaise with the media, i.e.
respond to inquiries,
arrange interviews with
journalists, prepare and
distribute news releases and
make statements;
6. write, edit and arrange
production of print materials
such as newsletters, house
magazines, pamphlets and
brochures;
7. assist in preparing
organisational documents
such as annual reports,
corporate profiles and
submissions;
8. write speeches, prepare
visual aids and make public
presentations;
9. oversee production of visual
(film or video) and audio
electronic material, including
managing an internet web
site;
10. organise special events such
as open days, visits,
exhibitions and functions;
11. conduct internal
communication courses,
workshops and media
training;
12. evaluate communication
activities and recommend
future actions.
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