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Old Monday, June 14, 2010
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Default Suggest me books for Business Administration
I have just completed my MBA,is selecting business administration a better option. Is it a scoring subject? Can you guide me for the book that covers all the contents of business administration.
Last edited by Argus; Monday, June 14, 2010 at 04:07 AM.
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For marketing ...Principle of Marketing Philip Kotler(this book is considered as the bible for people who study marketing and is referred in top business schools of the world)

Management: Horold Koontz and Heinz Weihrich this covers most of the stuff.

financial : Fundamentals of Financial Management Van Horn

but do study HR as well.....
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Old Wednesday, June 16, 2010
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Cool senior opinion on book selections (Business Administration)
hi im new. after reading this forum i decided on the following books. pleaswe give your opinion and also tell me if there are any shorter books as i dont have that much time to give to this subject.

management by harold koontz and heinz weihrich
marketing by William j stanton
fundamentals of Financial management by van horn

thanks
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Old Sunday, October 03, 2010
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There are three different sections of Business Administration, Marketing, Managemant and Financial Management.
These books will do the job for you:
Management by Richard L. Daft
Marketing Management by Phlip Kotler
Financial Management by Van Horne

Also try the notes from VU through following links:
Principles of Management
http://rapidshare.com/files/19845009...Management.pdf
Principles of Marketing:
http://rapidshare.com/files/19845075..._Marketing.pdf
Financial Management:
http://rapidshare.com/files/19844970...Management.pdf

But i want to ask you that why are you selecting Business Administration, you have to cover a lot of course and its also not much scoring. Why don't you go for Public Administration which is more easy to cover and more scoring.
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Old Saturday, November 10, 2012
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Please consult the followings:

Management by Stephen P Robins
Management by Robert Fuller.

Ragrds.
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Old Sunday, November 11, 2012
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Marketing by evans...
Marketing by courtland boove
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Old Sunday, November 11, 2012
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Dear I studied the following books and got 69 marks in Bus.Ad paper. these books cover 90% of the paper.

Principles of Marketing

Principles of Management

Financial Management

study them thoroughly and I am sure if you do so then you wont need any other material for this paper.

goodluck
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Default Business Administration Books
Business Administration Books
Following books will be helpful.

MANAGEMENT:
principles of management by Stephen

MARKETING:
principles of marketing by Philips Kottler
Fundamentals of marketing b William J Santon

FINANCIAL MANAEMENT
:
Introduction to financial management by Iqbal Mathur
Essentials of Managerial Finance by J. Fred Weston, Eugene & Brigham
Financial Management by Gitt Man
Fundamentals of Financial Management by Van Horn
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