Outline

1. Introduction

Thesis: Truth is a rare commodity despite the freedom enjoyed by the print and electronic media because of ideological orientation, thirst of high-rating, commercial use of media, and dearth of investigative journalism.

2. Reasons that make truth a rare

commodity although the print and
electronic media enjoy freedom and independence:
i. The print and electronic media is
ideologically-oriented that hinders truth.
ii. The print and electronic media is commercial
entity. It has to cater its commercial inters first,
and social responsibility, second.
iii. To get high-rating and increase circulation,
the print and electronic media add
sensationalism and twist the facts.
iv. The print and electronic media is working in
the environment of fear, threat and suspicion
(from state and non-state elements)
v. There is a dearth of investigative journalism
around the globe (including Pakistan)
vi. Although, the landscape of media has
widened, yet there is a shortage of experienced
and trained journalists.
vii. In many developing countries, the print and
electronic media is immature and nascent
stages of evolution.

3. Measures to resurrect truth in the print and electronic media:

Internal measures:
a. Media should report and present the news
stories without distorting facts and figures.
b. Instead of riding the spree of sensationalism
media should focus on investigative journalism
to seek fact from fiction
c. Media owners should focus on professional
and practical training of journalism to equip
themselves with techniques of professionalism.
ii. External Measure:
a. Governments and civil society should provide
safe and sound environment to the media
personnel to perform their journalist work without
any hindrance
b. There should be liaison committees among
stake holder to mitigate the issues of
independent reporting on the matters of
national security and interest

4. Conclusion

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