1. Banner Advertisement is a type of advertising related to:

a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these



2. The Public Relations department which covers the activities of Provincial Government is:

a. PID
b. DGPR
c. ISPR
d. None of these



3. Hamsafar is house journal of:

a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these



4. Sultan Lakhani is the Chief Editor of:

a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these



5. The book "Process and Effects of Mass Communication" was written by:

a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these



6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these



7. CPNE is a representative body of:

a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these



8. It is a compulsion for media organisations to _____ without changing or amending the text.

a. Press release
b. Press note
c. Hand out
d. None of these



9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to repeal:

a. PPO
b. EBDO
c. PCO
d. None of these



10. A typical soundtrack which identifies a program is known as:

a. Sound track
b. Music track
c. Signature tune
d. None of these



11. There is limited and delayed feedback in _________ communication.

a. Interpersonal
b. Media
c. Mass
d. None of these



12. Family Magazine belongs to:

a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these (Nawa-e-Waqt)



13. Obituary newa relates to:

a. Deaths
b. Births
c. Weather
d. None of these



14. The fuction of mass media which relates to the provisionof news is termed as:

a. Surveillance
b. Transmisiion
c. Correlation
d. None of these



15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were ternes and conceptualised by:

a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these



16. The name of the First ever Urdu newspaper of the sub-continent which started using coloured photographs and cartoons was:

a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these



17. the advertising which praises the item to be sold with subjective opinions, superlatives or exaggerations is known as:

a. Puffery
b. Dummy
c. Garbage-in
d. None of these



18. A journalist who is not full time employee of one media organistion is known as:

a. Reporter
b. Stinger
c. Free lancer
d. None of these



19. Slander is:

a. Written defamation
b. Verbal defamation
c. Both of these
d. None of these



20. the first editor of "Dawn" was:

a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these


Corrections will be appreciated. !! :-)

__________________
No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.

Journalism Paper - 2011
Solved MCQs

1. Banner Advertisement is a type of advertising related to:

a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these



2. The Public Relations department which covers the activities of Provincial Government is:

a. PID
b. DGPR
c. ISPR
d. None of these



3. Hamsafar is house journal of:

a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these



4. Sultan Lakhani is the Chief Editor of:

a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these (He is Editor-in-Chief of the Daily Express & Express News Channel (Pvt. Ltd.))



5. The book "Process and Effects of Mass Communication" was written by:

a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these



6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these



7. CPNE is a representative body of:

a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these



8. It is a compulsion for media organizations to _____ without changing or amending the text.

a. Press release
b. Press note
c. Hand out
d. None of these



9. Elahi Bakhsh Soomro in the capacity of Federal Information Minister announced to repeal:

a. PPO
b. EBDO
c. PCO
d. None of these



10. A typical soundtrack which identifies a program is known as:

a. Sound track
b. Music track
c. Signature tune
d. None of these



11. There is limited and delayed feedback in _________ communication.

a. Interpersonal
b. Media
c. Mass
d. None of these



12. Family Magazine belongs to:

a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these
Nwai e wakt Group of Newspapers.



13. Obituary newa relates to:

a. Deaths
b. Births
c. Weather
d. None of these



14. The fiction of mass media which relates to the provision of news is termed as:

a. Surveillance
b. Transmisiion (The relation of mass media and news is TRANSMISSION. surveillance is done by reciever such as tv and correlation at sending end)
[B]c. Correlation
d. None of these



15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were termedes and conceptualised by:

a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these



16. The name of the First ever Urdu newspaper of the sub-continent which started using coloured photographs and cartoons was:

a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these



17. the advertising which praises the item to be sold with subjective opinions, superlatives or exaggerations is known as:

a. Puffery
b. Dummy
c. Garbage-in
d. None of these



18. A journalist who is not full time employee of one media organist ion is known as:

a. Reporter
b. Stinger
c. Free lancer
d. None of these



19. Slander is:

a. Written defamation
b. Verbal defamation (Slander is verbal defamation, according to definition of law. And libel may be both verbal or written. And case of slander doesn't stand well in courts; but libel is a serious suit.)
c. Both of these
d. None of these



20. the first editor of "Dawn" was:

a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these(Pothan Joseph)

__________________
Thanks Allah

1)A freelancer is also called

(stringer, reporter, correspondent,)


2)Inverted pyramid style is preferably used in which media ?

(electronic,,print,,,both)


3)Material meant for press/media organizations is

(press release, news release,,press statement,,all of the above)


4)Subject assigned to reporter

(beat..)


5)PBC stands for

(Pakistan broadcasting corporation)


6)IRNA stands for

(Islamic Republic News Agency)


7)Hickey gazette launched in

(29jan 1780, 29 jan 1792, 29 jan 1760, etc)


8)SMCR model introduced in

(1960)


9)Name of Dawn publishers

(Herald)


10)Contribution by editorial staff is called

(editorial, article, column,


11)What is the type of advertising where product is delivered at your mailing address

(direct response, personal advertising, direct mail advertising, none of the above)


12)Father of printing press

(Johann Gutenberg)


13)Media is plural of ?

(Medium)


14)Audience in mass communication is?

(homogeneous,heterogeneous,exogenus or none of these)


15)Who presented SCMR model of communication?

Wilber Schram


16)The calender of events of journalism is called ?

calender


17)The publication at intervals ,weekly or monthly is called

(Periodicals)


18)A specific part of population ?

( sample)


19)Semantics is associated with ?

(Selection of words)


20)These was mcq about some theory type.I chose prediction for that.

__________________
Love is my Shield,Truth is my Sword,Brain is my Crown,Smile is my Treasure and I'm a Queen;
Quitters never win and Winners never quit..!!!

zamindar was launched by zafar ali khan.. isnt that right?

His father Maulvi Siraj-ud-din started Zamindar in 1903

__________________
Love is my Shield,Truth is my Sword,Brain is my Crown,Smile is my Treasure and I'm a Queen;
Quitters never win and Winners never quit..!!!

please check above 2 answers

1. Banner Advertisement is a type of advertising related to:

a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these


I would go for Interactive .. i guess someone needs to substantiate it further.

__________________
There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune; Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full sea are we now afloat, And we must take the current when it serves, Or lose our ventures. ~ William Shakespeare

I think the answer is Lasswell. He was the one who brought the "Effect" thing in communication model.

JOURNALISM 2013

01. The phrase "the medium is the message" was coined by:
(a)Wilber Schramm
(b)MnNelly
(c)Herbert Marcuse
(d)None of these

02. An advertorail is
(a)A news
(b)An article
(c)An editorial
(d)None of these

03. There is immediate feedback in:
(a) Mass communication
(b)Interpersonal communication
(c)Top-down communicatio
(d)None of these

04. Film is a:
(a)Hot medium
(b)Cool medium
(c)Medium with low definition data
(d)None of these

05. APNS is a:
(a)Newspaper workers
(b)Owners
(c)Newspaper hawkers
(d)None of these

06. A communication message is decoded by:
(a)Sender
(b)Channel
(c)Receiver
(d)None of these

07. Dawn newspaper was founded by:
(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam
(c)Allama Iqbal
(d)None of these

08. Communitarian journalism is:
(a)Civic journalism
(b)Public journalism
(c)Yellow journalism
(d)Both (a) and (b)

09. The originator of phrase "fourth state" describing a press was a:
(a)Journalist
(b)Parliamentarian
(c)Bureaucrat
(d)None of these (Edmund Burke)

10. AP is a news agency of:
(a)France
(b)UK
(c)US
(d)None of these

11. Scoop is:
(a)Exclusive story
(b)Sensational story
(c)Scandal story
(d)None of thse

12. Yellow journalism got its name from a:
(a)Cartoon character
(b)Yellow kid
(c)Both (a) and (b)
(d)None of these

13. Libel is:
(a)Spoken accusation
(b)Written accusation
(c)Spoken defamation
(d)None of these

14. Muckrakin investigates:
(a)Scandals
(b)Murders
(c)Slander
(d)None of these

15. Classified ads are:
(a)Classified information
(b)Brief advertisements
(c)Both (a) and (b)
(d)None of these

16. A banner headline of a newspaper is printed:
(a)In a box
(b)In the middle of a page
(c)Across a whole page
(d)None of these

17. PID is a:
(a)Federal government department
(b)Provincial department
(c)Military department
(d)None of these

18. A newspaper article depicts the opinion of:
(a)Editor
(b)Writer
(c)Government
(d)None of these

19. A brief description of a picture in words is called:
(a)Byline
(b)Obituary
(c)Caption
(d)None of these

20. Tahzibul Akhlaq was launched by:
(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c)Maulana Abul Kalam Azad
(d)None of these

1- d
2- C
3- b
4- A
5- b
6- c
7- b
8- D
9- b
10- c
11- A
12- B
13- b
14- C
15- c
16- c
17- a
18- b
19- c
20- d