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Marketing part from Kotlers book Marketing part from Kotlers book

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Old Wednesday, September 07, 2016
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Default Marketing part from Kotlers book
Hello! Im preparing the Marketing portion from Kotlers book. I was tallying the syllabus. Kindly confirm im considering to do first 14 chapters except chapter 6. Am i right? Syllabus does not include the promotion part and strategies so do we need to do that? Or just covering 3 Ps of marketing only.

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Old Wednesday, September 07, 2016
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Originally Posted by SaadiaGulraiz View Post
Hello! Im preparing the Marketing portion from Kotlers book. I was tallying the syllabus. Kindly confirm im considering to do first 14 chapters except chapter 6. Am i right? Syllabus does not include the promotion part and strategies so do we need to do that? Or just covering 3 Ps of marketing only.

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Refer to past 15 year past papers. It should highlight the important parts.
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Old Thursday, September 08, 2016
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Refer to past 15 year past papers. It should highlight the important parts.
Are they still helpful? I read on the forum that syllabus has changed over past few years

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Old Thursday, September 08, 2016
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Total marketing field is based on 4Ps. I suggest prepare the promotion part too as all the 4 ps are interdependent on each other. So skiping one P, may impact the other parts.
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Old Thursday, September 08, 2016
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Total marketing field is based on 4Ps. I suggest prepare the promotion part too as all the 4 ps are interdependent on each other. So skiping one P, may impact the other parts.
Im thinking of just having an overview for that. My specialization was marketing in masters so wont be an issue then
But kindly suggest about the chapters to be done from the book?

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Old Thursday, September 08, 2016
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Are they still helpful? I read on the forum that syllabus has changed over past few years

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If you look at the past papers for most subjects and compare them with the new syllabus and the 2016 past papers you will find that the old pattern and syllabus content is still present. Even if the new syllabus does not include those old topics.
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