Target marketing

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Study Questions

Subject: Principles of Marketing
Chapter: Target Marketing
Topic: Identifying Market Segments and Targets


Q1. Why market segmentation is necessary?

Q2. What does market segmentation mean?

Q3. List the steps in segmenting and targeting markets.

Q4. What does target market stand for?

Q5. Explain alternative bases of segmentation

Q6. What are the criteria for market segmentation and targeting?


Links:

Book - Marketing
Author - Roger A. Kerin, Steven William Hartley, William Rudelius
Publisher - Mc Graw Hill Professional
Reading link - http://books.google.com/books?id=wAM...gets#PPA186,M1

Book – Standing Room Only
Author - Philip Kotler, Joanne Scheff
Publisher - Harvard Business Press
Reading link - http://books.google.com/books?id=9Q_...rgets#PPA95,M1

Book – Retailing: Integrated Retail Management
Author - Ogden
Publisher - Dream Tech Press
Reading link -http://books.google.com/books?id=jko2veBREsUC&pg=PA69&dq=Identifying+Marke t+Segments+and+Targets

Book – Standing Room Only
Author - Philip Kotler, Joanne Scheff
Publisher - Harvard Business School
Reading link - http://books.google.com/books?id=9Q_...gets#PPA108,M1







Study Questions

Subject: Principles of Marketing
Chapter: Target Marketing
Topic: Attractiveness of a Market Segment


Q1. Explain briefly ways of segmentation for consumer markets.

Q2. What does market segment attractiveness stress?

Q3. How can you determine the attractiveness of a market segment?

Q4. List key factors for segmenting the attractiveness


Links:

Book – Marketing
Author - Roger A. Kerin, Steven William Hartley, William Rudelius
Publisher - Mc Graw Hill Professional
Reading link - http://books.google.com/books?id=wAM...ment#PPA192,M1

Book – Winning Market Leadership
Author - Adrian B. Ryans, Roger More, Ph.D., Donald Barclay, Terry Deutscher
Publisher - Wiley Publications
Reading link - http://books.google.com/books?id=3AS...brr=3#PPA54,M1

Book – Winning Market Leadership
Author - Adrian B. Ryans, Roger More, Ph.D., Donald Barclay, Terry Deutscher
Publisher - Wiley Publications
Reading link - http://books.google.com/books?id=3AS...brr=3#PPA55,M1

Book – Market Segmentation
Author - Michael J. Croft
Publisher - Routledge Taylor and Francis
Reading link - http://books.google.com/books?id=_kM...gment&as_brr=3