Monday, April 15, 2024
07:29 AM (GMT +5)

Go Back   CSS Forums > CSS Optional subjects > Group VII > Journalism & Mass Communication

Journalism & Mass Communication Notes and Topics on Journalism

Closed Thread Share Thread: Submit Thread to Facebook Facebook     Submit Thread to Twitter Twitter     Submit Thread to Google+ Google+    
LinkBack Thread Tools Search this Thread
Old Tuesday, June 09, 2015
Amna's Avatar
Super Moderator
Moderator: Ribbon awarded to moderators of the forum - Issue reason: Best Moderator Award: Awarded for censoring all swearing and keeping posts in order. - Issue reason: Diligent Service Medal: Awarded upon completion of 5 years of dedicated services and contribution to the community. - Issue reason:
Join Date: Aug 2005
Location: Desert of Dream
Posts: 2,926
Thanks: 446
Thanked 1,987 Times in 1,041 Posts
Amna has much to be proud ofAmna has much to be proud ofAmna has much to be proud ofAmna has much to be proud ofAmna has much to be proud ofAmna has much to be proud ofAmna has much to be proud ofAmna has much to be proud of
Default Revised Syllabus and Recommended Books of Journalism & Mass Communication

I. Introduction to Mass Communication
  • Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
  • Functions of a model, Evaluation of a model
  • Basic models in Mass Communication: -
  • Lasswell’s Model (1948)
  • Shannon-Weaver model (1948)
  • Osgood,s model (1954)
  • Schramm’s model (1954)
  • Newcmb’s symmetry theory (1953)
  • Westley-McLean’s model (1976)
  • Gerbner model (1956)
II. Mass Communication Theories
  • Normative theories of the press: Schramm’s four theories and criticism on these theories
  • Media as agents of power
  • The Spiral of silence
  • Media Usage and gratifications
  • Media hegemony
  • Diffusion of innovations
  • Powerful effects model: hypodermic needle, silver bullet
  • Moderate effects model: two-step and multi-step flow of communication.
  • Powerful media revisited: Marshal McLuhan’s media determinism
III. Global / International Communication
  • The Historical Context of International Communication
  • Globalization, technology, and the mass media
  • Communication and Cultural imperialism
  • Communication Flow in Global Media: Imbalance in the flow of information between North and South
  • McBride commission and its recommendations.
  • International Communication in the Internet Age: the new social media and its effects on developing world
IV. Media and Society
  • Mass media and social change
  • Media as a social system: The balance between interrelation and interdependence
  • Media freedom and its role for democracy,
  • The functional approach to mass media: four social functions of the media
  • Media as an awareness agent
  • Mass media and social representation
V. Mass Media in Pakistan:
  • Media system in Pakistan: historical, chronological, and analytical review
  • The system of journalism and the media system
  • Employer-employee relations in Pakistani media
  • Government-press relations
  • Press in Pakistan: The newspaper industry, from mission to the market
  • Electronic media: from total dependence to enormous power
  • The new 24/7 television: uses and abuses
  • The new radio: potential for change and the present performance.
  • The question of freedom and responsibility
VI. Development Support Communication
  • Theories of development support communication with specific focus on the developing world
  • The dominant paradigm of development: historical, analytical perspective
  • The Alternative paradigm of development
  • Small is beautiful: community development as a snowball effect.
  • Globalization vs Localization
  • Glocalization
  • Social Marketing: how to infuse new ideas into a developing population
VII. Public Relations:
  • Concept of Public Relations
  • Historical development of public relations: from press agentry to PR
  • Public relation in Pakistan
  • Ministry of information
  • Press Information Department (PID)
  • Public relations and publicity
  • PR as a tool for governance
  • Private PR agencies and their structure
  • Basic methods of PR: press release, press note, press conference
  • PR Ethics
VIII. Media Laws and Ethics:
  • History of Media Laws in Pakistan
  • Development of media regulations from British colonial era to independent Pakistan
  • Libel, Defamation and relevant portions of PPC
  • PEMRA: establishment, development, and operational mechanisms
  • Press Council of Pakistan (PCP)
  • Citizens Media Commission: need, present status, and reasons for inactivity
  • Press Code of Ethics
  • Inability of the media to develop a code of ethics as an institution
  • The media’s quest for freedom and its inability to self regulate.


1. Broadcast Regulations: the German Example------------------------------------------------------Metzger, Herbert. FES 1993.

2. Communication Models for the Study of Mass Communication, 2nd Ed----------
----------------McQuail, Dennis &Windhal, Swen, Longman, 1982.

3. Convergence Culture: Where old and new Media---------------------------
---------------------- Blackwell publishing Ltd, USA.

4. Communication Theories: Origins, Methods and Uses in the Mass Media 5th Ed-------
---------Werner J. Severin, James W. Tankard Jr. Longman, 1997.

5. Diffusion of Innovations 5th Ed--------------------------------------------
------------------------ Rogers, Everett M. Free Press 2003

6. Ethics in Journalism: A Reader on Their Perception in the Third World--------
------------------Kunczik, Michael (Ed.). FES 1999.

7. Handbook of International and Intercultural Communication 2nd Ed---
------------------------ Gudykunst & Mody, Sage, 2001.

8. McQuail’s Mass Communication Theory, 4th Ed--------------------------------
-------------------Denis McQuail. Sage, 2000.

9. Media And Society into the 21st Century: A Historical Introduction------
-----------------------Blackwell publishing Ltd, USA.

10. “Media / Impact” ------------------------------------------------------------
--------------------- Wads Worth/ Thompson Learning, Belmont, CA

11. “Media Now: Communication Media in the Information Age” -----
-----------------------------Wads Worth/Thompson Learning,

12. News Media and Journalism in Pakistan--------------------------------------
------------------- Khan, Altaf. LAP Lambert Academic Publishing. June 2011.

13. News Media and Journalism in Pakistan and Germany (Ed.) ------------
-----------------------Khan, Altaf. Peshawar, 2003.

14. Participatory Development------------------------------------------------------------
------------Hasan, Arif, Oxford, 2010.

15. Political Communication in Britain: The Leader Debates, the Campaign and the Media in the 2010 General Election, (Ed) -----Palgrave McMillan, UK

16. Political Communication in Asia, --------------------------------------------------
--------------------Roultage, NY.

17. “Precision Journalism: A Reporter’s Introduction to Social and Science Methods”, 4th Ed --------Rowman and Littlefield, Lanham, MD

18. Report and Recommendations of the Media-Commission, appointed by the Supreme Court of Pakistan, 2013------ FES, Islamabad, 2013.

19. Reporting the Frontier: Media Capacity Building for Peace in Pakistan’s Tribal Areas---------------Khan, Altaf VDM Verlag Dr. Müllere.K. June 2011.

20. “Writing, Directing, and Producing Documentary Films and Vidoes”,.3rd edition--------------------Carbondale: Southern Illinois Press, 2002.

21. “Directing the Documentary”, 4th edition-----
---------------------------------------------------- ---Focal Press, 2004.

22. “Documentary Storytelling: Making Stronger and More Dramatic Nonfiction Films”, 2nd edition----Focal Press, 2007.

23. Principles of Editing-----------------------------------------
--------------------------------------------- McGraw-Hill 1996

24. Journalism–Principles and Practices----------------------------------------------
-----------------------Vistaar Publications 2006

25. The Hand Book of New Media---------------------------------------
-----------------------------------London: Sage

26. Applying Communication Theory for Professional Life: An Introduction (2nd Edition) ------
-------London: Sage

27. Controversies in Contemporary Advertising-------------------------------------------
----------------Newbury Park: Sage Publications

28. "Public Relations-Writing & Media Techniques"----------------------------
----------------------------Harper Collins College Publishers,NY

29. Telecommunications Policy in
--------------Pakistan------------------------------------------------- Telematics and Informatics

30. “Guaranteeing Copyright- Media Manager’s” Guide to Pakistani Broadcast Law-----------
--------Media Manager Companion Series Internews Pakistan

31. “Model Freedom of Information Act”, 2001----------------------------------
------------------------Consumer rights Protection Commission of Pakistan
To succeed,look at things not as they are,but as they can be.:)
The Following User Says Thank You to Amna For This Useful Post:
itsinamkhan (Sunday, August 30, 2015)
Closed Thread

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
Revised Syllabus and Recommended Books of Botany Amna Botany 0 Sunday, June 07, 2015 02:26 AM
Revised Syllabus and Recommended Books of Public Adminstration Amna Public Administration 0 Friday, June 05, 2015 03:06 AM
Revised Syllabus and Recommended Books of Geology Amna Geology 0 Thursday, June 04, 2015 04:59 AM
Revised Syllabus and Recommended Books of Chemistry Amna Chemistry 0 Thursday, June 04, 2015 04:14 AM
Revised Syllabus and Recommended Books of Physics Amna Physics 0 Thursday, June 04, 2015 03:54 AM

CSS Forum on Facebook Follow CSS Forum on Twitter

Disclaimer: All messages made available as part of this discussion group (including any bulletin boards and chat rooms) and any opinions, advice, statements or other information contained in any messages posted or transmitted by any third party are the responsibility of the author of that message and not of (unless is specifically identified as the author of the message). The fact that a particular message is posted on or transmitted using this web site does not mean that CSSForum has endorsed that message in any way or verified the accuracy, completeness or usefulness of any message. We encourage visitors to the forum to report any objectionable message in site feedback. This forum is not monitored 24/7.

Sponsors: ArgusVision   vBulletin, Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.