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Journalism & Mass Communication Notes and Topics on Journalism

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Old Tuesday, June 09, 2015
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Default Revised Syllabus and Recommended Books of Journalism & Mass Communication

PAPER: JOURNALISM & MASS COMMUNICATION (100 MARKS)
I. Introduction to Mass Communication
  • Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models.
  • Functions of a model, Evaluation of a model
  • Basic models in Mass Communication: -
  • Lasswell’s Model (1948)
  • Shannon-Weaver model (1948)
  • Osgood,s model (1954)
  • Schramm’s model (1954)
  • Newcmb’s symmetry theory (1953)
  • Westley-McLean’s model (1976)
  • Gerbner model (1956)
II. Mass Communication Theories
  • Normative theories of the press: Schramm’s four theories and criticism on these theories
  • Media as agents of power
  • The Spiral of silence
  • Media Usage and gratifications
  • Media hegemony
  • Diffusion of innovations
  • Powerful effects model: hypodermic needle, silver bullet
  • Moderate effects model: two-step and multi-step flow of communication.
  • Powerful media revisited: Marshal McLuhan’s media determinism
III. Global / International Communication
  • The Historical Context of International Communication
  • Globalization, technology, and the mass media
  • Communication and Cultural imperialism
  • Communication Flow in Global Media: Imbalance in the flow of information between North and South
  • McBride commission and its recommendations.
  • International Communication in the Internet Age: the new social media and its effects on developing world
IV. Media and Society
  • Mass media and social change
  • Media as a social system: The balance between interrelation and interdependence
  • Media freedom and its role for democracy,
  • The functional approach to mass media: four social functions of the media
  • Media as an awareness agent
  • Mass media and social representation
V. Mass Media in Pakistan:
  • Media system in Pakistan: historical, chronological, and analytical review
  • The system of journalism and the media system
  • Employer-employee relations in Pakistani media
  • Government-press relations
  • Press in Pakistan: The newspaper industry, from mission to the market
  • Electronic media: from total dependence to enormous power
  • The new 24/7 television: uses and abuses
  • The new radio: potential for change and the present performance.
  • The question of freedom and responsibility
VI. Development Support Communication
  • Theories of development support communication with specific focus on the developing world
  • The dominant paradigm of development: historical, analytical perspective
  • The Alternative paradigm of development
  • Small is beautiful: community development as a snowball effect.
  • Globalization vs Localization
  • Glocalization
  • Social Marketing: how to infuse new ideas into a developing population
VII. Public Relations:
  • Concept of Public Relations
  • Historical development of public relations: from press agentry to PR
  • Public relation in Pakistan
  • Ministry of information
  • Press Information Department (PID)
  • Public relations and publicity
  • PR as a tool for governance
  • Private PR agencies and their structure
  • Basic methods of PR: press release, press note, press conference
  • PR Ethics
VIII. Media Laws and Ethics:
  • History of Media Laws in Pakistan
  • Development of media regulations from British colonial era to independent Pakistan
  • Libel, Defamation and relevant portions of PPC
  • PPO, RPPPO
  • PEMRA: establishment, development, and operational mechanisms
  • Press Council of Pakistan (PCP)
  • Citizens Media Commission: need, present status, and reasons for inactivity
  • Press Code of Ethics
  • Inability of the media to develop a code of ethics as an institution
  • The media’s quest for freedom and its inability to self regulate.


SUGGESTED READINGS



1. Broadcast Regulations: the German Example------------------------------------------------------Metzger, Herbert. FES 1993.

2. Communication Models for the Study of Mass Communication, 2nd Ed----------
----------------McQuail, Dennis &Windhal, Swen, Longman, 1982.

3. Convergence Culture: Where old and new Media---------------------------
---------------------- Blackwell publishing Ltd, USA.

4. Communication Theories: Origins, Methods and Uses in the Mass Media 5th Ed-------
---------Werner J. Severin, James W. Tankard Jr. Longman, 1997.

5. Diffusion of Innovations 5th Ed--------------------------------------------
------------------------ Rogers, Everett M. Free Press 2003

6. Ethics in Journalism: A Reader on Their Perception in the Third World--------
------------------Kunczik, Michael (Ed.). FES 1999.

7. Handbook of International and Intercultural Communication 2nd Ed---
------------------------ Gudykunst & Mody, Sage, 2001.

8. McQuail’s Mass Communication Theory, 4th Ed--------------------------------
-------------------Denis McQuail. Sage, 2000.

9. Media And Society into the 21st Century: A Historical Introduction------
-----------------------Blackwell publishing Ltd, USA.

10. “Media / Impact” ------------------------------------------------------------
--------------------- Wads Worth/ Thompson Learning, Belmont, CA

11. “Media Now: Communication Media in the Information Age” -----
-----------------------------Wads Worth/Thompson Learning,

12. News Media and Journalism in Pakistan--------------------------------------
------------------- Khan, Altaf. LAP Lambert Academic Publishing. June 2011.

13. News Media and Journalism in Pakistan and Germany (Ed.) ------------
-----------------------Khan, Altaf. Peshawar, 2003.

14. Participatory Development------------------------------------------------------------
------------Hasan, Arif, Oxford, 2010.

15. Political Communication in Britain: The Leader Debates, the Campaign and the Media in the 2010 General Election, (Ed) -----Palgrave McMillan, UK


16. Political Communication in Asia, --------------------------------------------------
--------------------Roultage, NY.

17. “Precision Journalism: A Reporter’s Introduction to Social and Science Methods”, 4th Ed --------Rowman and Littlefield, Lanham, MD


18. Report and Recommendations of the Media-Commission, appointed by the Supreme Court of Pakistan, 2013------ FES, Islamabad, 2013.


19. Reporting the Frontier: Media Capacity Building for Peace in Pakistan’s Tribal Areas---------------Khan, Altaf VDM Verlag Dr. Müllere.K. June 2011.


20. “Writing, Directing, and Producing Documentary Films and Vidoes”,.3rd edition--------------------Carbondale: Southern Illinois Press, 2002.


21. “Directing the Documentary”, 4th edition-----
---------------------------------------------------- ---Focal Press, 2004.

22. “Documentary Storytelling: Making Stronger and More Dramatic Nonfiction Films”, 2nd edition----Focal Press, 2007.


23. Principles of Editing-----------------------------------------
--------------------------------------------- McGraw-Hill 1996

24. Journalism–Principles and Practices----------------------------------------------
-----------------------Vistaar Publications 2006

25. The Hand Book of New Media---------------------------------------
-----------------------------------London: Sage

26. Applying Communication Theory for Professional Life: An Introduction (2nd Edition) ------
-------London: Sage

27. Controversies in Contemporary Advertising-------------------------------------------
----------------Newbury Park: Sage Publications

28. "Public Relations-Writing & Media Techniques"----------------------------
----------------------------Harper Collins College Publishers,NY

29. Telecommunications Policy in
--------------Pakistan------------------------------------------------- Telematics and Informatics

30. “Guaranteeing Copyright- Media Manager’s” Guide to Pakistani Broadcast Law-----------
--------Media Manager Companion Series Internews Pakistan

31. “Model Freedom of Information Act”, 2001----------------------------------
------------------------Consumer rights Protection Commission of Pakistan
__________________
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