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Journalism & Mass Communication Notes and Topics on Journalism

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Old Tuesday, February 19, 2008
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Default Role/Aim of Editorial

(The following is written by me..with the help of our teacher's lecture and i didnt copy it from any book...so maybe im not that much convincing in my writing..but if you ppl still find any problem in this topic..dont hesitate to ask me)

EDITORIAL:
(You can find good definition of editorial in wikipedia..but im not consulting that here..coz you can yourself go to that site)

**The basic aim of writing editorial is to interpret the news. Everybody cant interpret the news stories, so it is left to the organization of that newspaper(n/p) to interpret it for its readers.

**The other basic purpose of editorial is to guide the masses. It can be in the form of different policies of the Govt. which they want to impose on its poeple. So the editorial writer should guide the readers about the pros and cons of that policies. (you can further explain these points)

**The most important aim of the editorial is to make WORLD OPINION...
World opinion is a journalistic terminology. It means that by reading news stories and information given in it, poeple can make opinions of their own (remember opinion leaders??). And everybody cant make their independent opinions and understanding by merely reading stories in a n/p, so the role of editorial is to Internalize the news (make your own opinions).

**The other basic character of editorial is: The Editorial Reaction
By editorail reaction we mean that if an editorial is opposing or in favour of certain govt policy, it means that it is not neutral in its tone (writing), this is called editorial reaction. AND if any editorial is without the Editorial Reaction, then it may be an essay, an article, a feature but certainly NOT an editorial.

( I'll post more on this topic..Inshallah..
about the steps in writing editorial and on the topic of EVENTS AND ISSUES...and about induction and deduction..all of these deal with editorial)

All the best
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