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Journalism & Mass Communication Notes and Topics on Journalism |
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#1
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Functions and purposes of advertisements are two d/f things??
Hello friends;
do you think the PURPOSES and FUNCTIONS of advertisements are two different things...if yes, kindly delineate the difference... |
#2
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Quote:
both can be easily misunderstood.however,there lies a difference simply, for the fulfilment of purpose one must function properly and effectively. for example : For a Hotel Chef, cooking a meal is his function,but to ensure health of the customers and to make the meal healthy and attractive is the purpose of the restaurant.and to fulfil the purpose of the restaurant chef has to perform his function in an effective manner. for Advertisment: the Purpose is to increase the customers.on the other hand, customers can be increased by the proper functioning of the product to be advertise. PURPOSE to increase the demand of the product to increase the number of customers to try to eliminate other brands to create an identifiable brand name Functions to make people aquire the product creation of desire to attract people creation of interest for the product. for further clarification of concepts http://ezinearticles.com/?Delivering...ose&id=1596329 Regards
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