Advertisment


Advertising is a form of communication used to help sell products and services. Typically it communicates a message including the name of the product or service and how that product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image". For these purposes, advertisements sometimes embed their persuasive message with factual information. There are many media used to deliver these messages, including traditional media such as television, radio, cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing. Today, new media such as digital signage is growing as a major new mass media. Advertising is often placed by an advertising agency on behalf of a company or other organization.

Advertisment is the art of persuading people. The word advrtisment is derived from latin word “ ADVERTERE” which mean to turn the mind . advertising does turn attention of public to a product , a service or an idea.

Purposes of Advertisment:

1. For successful marketing
2. Brande an article by trade mark
3. Eliminate, by fair competition, inferior brands by convincing people.
4. Create standard of quality.
5. Increase the demand of product
6. Improve the standard of living by creating new and better habits, saving labour , improving health.
7. Inform the consumer about the quality of a product.
8. Perform the function of salesman.

Objectives of advertisment

• To inform people regarding product.
• To create need
• To develop purchasing attitudes.
• To tell advantages of shown product over other.
• To maintain the consumption of a product.

Effective Advertising:


Each advertisement should be as possible to attract maximum attention, shall use simple language. The message in advertisement should be according to targeted audience .

An effective advertisement contains following characteristics.

ADICA

A-Capture Attention of people
I-Create Interest in the mind of people
D-Develop Desire for purchasing
C -Inspire Confidence
A-Make Admonition

Five must for advertisement:

When advertising you must make people

1. See it
2. Read It
3. Understand it,
4. Believe it
5. Want it

Methods of Advertisement:

• Print Media: newspapers, magazine, handbills , periodicals
• Electronic Media: TV , Radio, Internet
• Out door Display: poster, Chalking on walls, Billboards
• Neon Sign Boards: most popular method nowadays. At crowded places neon sign board displaying products.
• Windows display: it means to put product in show case e.g. mobile in showcase.
• Direct Mail: direct mail has limited effect
• On Means Of Transportation: using spaces for advertisement on buses, rikshaws, trucks.

Modern methods:

• SMS alert
• Slides on cable TV
• Cyber journalism
• Goggle adsense
• Yahoo adsense
• Business blogs
• Website creation

Social Implications of advertisement:



1. it creates frustration
2. exploit masses
3. children’s are induced
4. develop purchasing mania
Economic:
1. effects on mass consumption
2. effects on production cost i.e. increase in demand increases cost
3. beneficial effects for retailers
4. effect consumer

Public relations officer

Public relations practitioners/officer provide communication services to organisations by giving advice to management, planning and implementing communication activities and evaluating their effectiveness.

Responsibilities

There are a number of fields that require the services of a Public Relations Officer, which makes this career very interesting. Some of the fields are :-

1.Corporate Sector - shows that there is more to a particular organisation than merely making money; the activities and attitudes are portrayed as being beneficial and friendly towards the public.

2.Government - deals with informing the public about the government's schemes and activities and showing the overall benefit of these projects to society at large

3.Pressure Groups/Causes/Lobbies - This is possibly the most difficult area to work in, but the most fulfilling since it deals with particular groups of society or organisations that have been built with a cause to improve society in some way or the other. It is a relatively new area in India and demands dedication and extensive knowledge about the cause being fought for such as child labour, women's' issues, the environment, political ideology and so on. The work involves making the public aware of the issues through public programmes, fund-raising, charity shows, so that people are inspired to change and in-turn help convince the policy-makers

4.Products - involves creating a good image of the product before it is launched to ensure that consumers, retailers, distributors are enticed by it.

5.Public Personalities - This is probably the most glamorous of all the PR jobs since it deals with building and enhancing an image of well-known people such as politicians, sports people, musicians, actors/ actresses, writers etc.

6.Public Sector - aims to show and prove to the policy-makers and common person that the public money is being spent in a worthwhile manner

7.Schemes/ Projects - this involves informing the community being catered to or the organisation's employees about new schemes to reduce their apprehension towards change, answer any queries and show the overall benefit of these projects

8.Tourism/Hospitality Industry - quite an important field since the image projected will determine or influence people's attitudes.

Training:

Public Relations Officers are usually university graduates. A few universities offer degree courses in Public Relations.

Graduates in other areas such as social sciences are employed by Public Relations Department.

All newcomers to the profession are trainees doing on-the-job training.
However, at some junior positions, certificates or diplomas in Communications are acceptable qualifications.

Opportunities:

Public relations officers work for a variety of organisations such as large industrial or commercial firms, tertiary institutions, industry groups, retail outlets, financial institutions, charitable organisations and insurance firms.

There is strong competition for any positions offered in this field, but people with experience or formal educational qualifications are generally in demand.

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No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.

Bibliography:


Post No. 1.Yellow Journalism

Post No. 2. Communication in the e-world - Issues

Post No. 3. Communication in the e-world - Issues

Post No. 4. BROADCAST JOURNALISM

Post. No. 5. Uses and Effects of mass media

Post. No. 9. Pakistan, Press-Media

Post. No. 10. Propaganda

Post. No. 11. Public Relations

Post. No. 13. Communication Process

Post. No. 14. Magazine Journalism

Post. No. 15. News Writing

Post. No. 16. Press council ordinance 2002

Post. No. 17. Global village

Post. No. 18. Freedom of Press

Post. No. 19. Ethics of Journalism

Post. No. 20. Ethics of Journalism

Post. No. 21. Advertising

Post. No. 22. Public Relation Officer

__________________
No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.

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