sadafnoorelahi mass communication and mass media can be interchanged. mass media are the means(sources) of mass communication. Through the mass media mass communication occurs.

sadafnoorelahi yes why not. you are most welcome to comment on my answer.

@Qurban Ali Qureshi, sadafnoorelahi and SADIA SHAFIQ

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Q.6:Critically evaluate socio-economic impact of mobile package advertisements on Pakistani youth.

Outline
-importance of mobile
-social imapact of mobile packages advertisement
-social imapact of mobile packages advertisement
-conclusion


Importance of mobile:
In these days where technology is at boom, mobile is the latest item of the technology. Mobile is vital medium of mass communication. The man purpose of mobile usage is to communicate information. There are various advantages of the mobile. it is instant source for flow of information. Through the mobile someone can communicate with other instantly and quickly. It minimizes the expenditures and time. in short time of span one can communicate to other not the locally but the globally too. It cut off the distances and brings the people closer. People were used to letter to ask the situation of their relatives now use the mobile. you just dial the number of your relative on mobile and ask the situation. Today mobile is considered very important not only for social communication but the business. Business organizations use the mobile to communicate their employees, and recruitment process. They merely not call the selective candidates for interviews but conduct the interview through the mobile. Mobile is very popular among the youngsters like the bread and butter. On one side the mobile usages have advantages, one the other side it has worse impact on the youngsters.

Social impact of mobile packages advertisement on the youth:
1- Moral degradation:
Youth use this precious item in the wrong way. Opposite sex couple avails the facilities of packages of call and messages and communicate to each others. This way harms their ethical and moral values. If the couple are engaged they SMS and call to each others and confined in sexual harassment. They talk to each other sexy chatting and calls. My younger brother who has been recently engaged with my uncle's daughter ,most of the time indulged in doing unnecessary SMS and calls to his engager.

2- Family conflicts:
Due to immense use of call and SMS on the mobile their families get offended. Because they waist their precious time .they do not give time to their families and study. They do not go to colleges and universities and not focus on their businesses.

3- Social isolation:
Due to confined in messages and call to their opposite sex they do not give time to their friends and call and SMS whole the day and night social isolation occurs. They are not social aware .They do aware of what is going on their society and country.

4- Lack of creation.
As owing to immense time consuming on call and SMS they are not creative. Their education backgrounds are not satisfactory. Due to this they get troubles and finding jobs and doing business.

5- Health problems:
As owing to immense uses of call and SMS day and night they are give time to the exercises and sports

6- Educational career is affected
Due to large uses of packages youth do give time to their educational career. They do not go to schools and colleges in the proper way. Owing to this their educational career is get in trouble.

7- Youth became cut of the rest of the world.
They are not aware of the world. What is happening in the world? What are the issues of the world?

8- Loss of valuable time:
The time when they can do something for their carrier, is wasted by the packages.

Economical impacts of mobile packages advertisement:
Mobile packages of call and SMS are not free of cost. Youth waist precious money in this evils and unnecessary activities. Average amount spent is 500 to 800 rupees in a month per person. According to the some estimation 120 million mobile phone subscribers in the Pakistan that makes Pakistan fifth largest mobile phones market of Asia. Due to immense uses of mobile packages, the expensive mobile is becoming the status symbol. Youth is not giving proper time to their business and jobs due to which productivity is affected.

come on comment on my answer of the questions and solving approach.

Very good attempt. You have focused a lot on social impacts, and economic impacts are not seen as compare to social weightage. Overall nice attempt..

though I am not at home in this subject but I guess it is only explaining one side of the coin . like in question they have asked for SOCIO-ECONOMIC IMPACTS and in YOUR ANSWER you have more focused on SOCAIL AND BAD IMPACTS , I guess you should add both good as well as bad( which you already have discussed very well). and end up concluding it with your own opinion of this topic either bad or good ,as you like it.
good impacts and economic impacts are missing. to best of my knowledge.

Critically evaluate socio-economic impact of mobile package advertisements on Pakistani ?

1-INTRODUCTION

2-MOBILE PACKAGES
SMS Packages
Call Packages

3-WHY PACKAGES ARE NECESSARY?

4-SOCIAL & ECONOMIC IMPACTS OF MOBILE PACKAGES ADVERTISEMENT ON YOUTH
a-Positive Impacts
i-Cheap way to communicate
ii-Productive in time saving
iii-Beneficial in studies
iv-Rapid Communication system

b-Negative Impacts
i-Wastage of Time
ii-Adverse impact on health due to excess usage
iii-isolation increasing
iv-Opposite gender get involved by sexual activities
v-immoral attitudes
vi-A tool to destroy families (examples from many cases)

5-SUGGESTIONS
a-PTA's role
b-Excess of mobile using must be decreased
c-Family's role to polish youngsters
d-Media's role in educating moral tendency

6-CONCLUSION



1-INTRODUCTION[/B]
In the current era. Due to advancement in communication, it has been possible to communicate with any body any where any time with the help of mobile. The mobile has been one of the biggest sources which is used for the mass communication. It is a miracle, it is a genie of aladin, for instance if we want any information related to the world, whether it is of person to person communication or electronic or print media's communication. Mobile has made possible to get information with the help of internet and calling or sms texting. However, on the one side of coin, it has outstanding impartance, it is very cheaper and easy way of communication. On the other side of coin, it has adverse impact, such as our youth is affected due to many spheres. They use face book, yahoo, twiter and are busy in chatting and wasting their time. Besides, many conflicts spark due to mobile. And people suffer by both economically and socially.

2-MOBILE PACKAGES
SMS Packages
Call Packages

3-WHY PACKAGES ARE NECESSARY?

4-SOCIAL & ECONOMIC IMPACTS OF MOBILE PACKAGES ADVERTISEMENT ON YOUTH
a-Positive Impacts
i-Cheap way to communicate
ii-Productive in time saving
iii-Beneficial in studies
iv-Rapid Communication system

b-Negative Impacts
i-Wastage of Time
ii-Adverse impact on health due to excess usage
iii-isolation increasing
iv-Opposite gender get involved by sexual activities
v-immoral attitudes
vi-A tool to destroy families (examples from many cases)

5-SUGGESTIONS
a-PTA's role
b-Excess of mobile using must be decreased
c-Family's role to polish youngsters
d-Media's role in educating moral tendency

6-CONCLUSION
To the conclude, it has been proved that the mobile packages are no undoubtedly useful and fruitful. But, to at some places, the impact of it has been very awful, especially our youth suffer a lot. They are being affected by excessive use of mobile and also its impacts are very serve to the society. Therefore, the concerned institutions have to be good enough in order to economize the mobile packaging owing to adverse impact on social and econicm spheres.


Please check my attempt, and pin point the mistakes which have been committed by me. I would be thankful to you in anticipation...
Beside this, you are doing commendable job. From today, I shall be attempting every question with you. There is a need of collaboration and coordination among the members to continue this discussion....

exclusively -overall your efforts is good but you have given the main points of the social and economical impacts of the mobile package advertisements. i think you should elaborate the points with some related details. i thinks only highlighting the main points is not good tactice of answering the questios, details inclines the examiner to the good marks. one thing more mentioning the social and economic impacts separatly is good practice. you have mixed the both. you can even contradict to my opinions.best of luck.

Due to short of time, I could not explain the outlines fully. If had I got ample time would have attempted it fully. And yes, you are right that economic and social impacts are to be attempted separately...Thanks..

Q.8: Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public. Explain.

outline:
- definition:
- aims of the public relation
- advantages of the PR:
- conclusion

Public Relation:
No doubt in saying that "Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public". it is best and actual definition of the public relation that completely describes the public relation. Public relation is intentional, planned, systematic and sustained activity designed in details depth and survey of the public and the products or services by the management of an organization to gain the mutual understanding between the organizationand and public in the effective way. below are some intentional aims of the PR:
1- to create the demands and to increase demands.
2- to create good wills and positive images and reputatons of the organization
3- to provide communication between the organization and the public.
4- to persuade and impress the audience
4- to find the new trends and features of the products by communicating with customers and asking them for their suggestions and opinions.
To create and increase demands of the products and services can not be achived simply advertisments and selling the products . It requires the good image and reputaion of the organization on which the customers can trust. Positive image and reputaion are builed when the organizations perform their services in the best and optimum ways. To create good will and reputaion ,organizations arrange and particpate in the different public events. organizations organize the various events in universities and public gathering places. They highlight the features of the products and services.They solve the problems and issues of the customers to establish and maintain the mutual understanding between the organiations and the public. To find the new trends and features of the products organizations communicate with customers and ask them for their suggestions and opinions. For all of this intantional, systematic, planned and sustained efforts by the IR specialist and management of the organization is required.

For example if the customers found some defficulties and problems in some services and products of a company ,and company does not provide the communication medium between the customers and the organization to solve their problems and issues ,then surely negative image and reputation will be formulated by the costumers of that company. So to abolish the negative image and reputation the companies' intentional ,palnned, systematic and sustained efforts are crucial to maintain and sustain the mutual understanding between the organization and public .

Advantages of the PR:
due to positive image and reputation formed ,produce the following advantages:
-Investors feeling more secure
-Communities being more supportive of your business activities
-Capital markets viewing you as a safer investment
-Customers paying more for your products or services
-Customers recommending you to others
-Employees feeling greater commitment to your company success
-Media treating you more fairly
-Business partners and suppliers giving you more favourable treatment.
these advantages which are produced in the result of the positive image and reputation formed, are the result of intentional ,planned ,and sustained efforts
which are established and maintained by the mutual understanding the the public and organization.

Conclusion:
PR is life blood of the organiations which leads to success and failure of the organiations. To decimate the failure "the deliberate, planned and susatained efforts are required to establish and maintain the mutual understanding between the public and organization".