Originally Posted by Qurban Ali Qureshi

Q.8: Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public. Explain.

outline:
- definition:
- aims of the public relation
- advantages of the PR:
- conclusion

Public Relation:
No doubt in saying that "Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public". it is best and actual definition of the public relation that completely describes the public relation. Public relation is intentional, planned, systematic and sustained activity designed in details depth and survey of the public and the products or services by the management of an organization to gain the mutual understanding between the organizationand and public in the effective way. below are some intentional aims of the PR:
1- to create the demands and to increase demands.
2- to create good wills and positive images and reputatons of the organization
3- to provide communication between the organization and the public.
4- to persuade and impress the audience
4- to find the new trends and features of the products by communicating with customers and asking them for their suggestions and opinions.
To create and increase demands of the products and services can not be achived simply advertisments and selling the products . It requires the good image and reputaion of the organization on which the customers can trust. Positive image and reputaion are builed when the organizations perform their services in the best and optimum ways. To create good will and reputaion ,organizations arrange and particpate in the different public events. organizations organize the various events in universities and public gathering places. They highlight the features of the products and services.They solve the problems and issues of the customers to establish and maintain the mutual understanding between the organiations and the public. To find the new trends and features of the products organizations communicate with customers and ask them for their suggestions and opinions. For all of this intantional, systematic, planned and sustained efforts by the IR specialist and management of the organization is required.

For example if the customers found some defficulties and problems in some services and products of a company ,and company does not provide the communication medium between the customers and the organization to solve their problems and issues ,then surely negative image and reputation will be formulated by the costumers of that company. So to abolish the negative image and reputation the companies' intentional ,palnned, systematic and sustained efforts are crucial to maintain and sustain the mutual understanding between the organization and public .

Advantages of the PR:
due to positive image and reputation formed ,produce the following advantages:
-Investors feeling more secure
-Communities being more supportive of your business activities
-Capital markets viewing you as a safer investment
-Customers paying more for your products or services
-Customers recommending you to others
-Employees feeling greater commitment to your company success
-Media treating you more fairly
-Business partners and suppliers giving you more favourable treatment.
these advantages which are produced in the result of the positive image and reputation formed, are the result of intentional ,planned ,and sustained efforts
which are established and maintained by the mutual understanding the the public and organization.

Conclusion:
PR is life blood of the organiations which leads to success and failure of the organiations. To decimate the failure "the deliberate, planned and susatained efforts are required to establish and maintain the mutual understanding between the public and organization".

Originally Posted by Qurban Ali Qureshi

5. Critically analyze the watchdog and lapdog role of public and private TV channels in Pakistan.

outline:
-Watchdog
-Watchdog journalism
-Watchdog role of public and private channel in Pakistan
-lapdog
-lapdog Journalism
-lapdog role of public and private channel in Pakistan
-conclusion

Watchdog:
Watchdog is a person or group of people who act as protector or guardian against the illegal and inefficient activities.

Watchdog journalism:
Watchdog journalism means to investigate or to keep an eye on the social, political and economical conditions. Media keep watch on the government and people in power. it speaks out to alert and warn the audience if something happens that should not. Watch dog journalism is located in all the media like .T.V, radio, newspapers, magazines and internet etc. It provides the supply of crucial information that public must have "in order to prevent the abuse of power".It brings forth those people who exploit the power. it sustains the order against disorder.It is opposite to propagandists who are loyal to the ruling power and elites. In order to perform the prominent role by the journalists, journalists must need to have distances from the power.

Watchdog role of public and private channel in Pakistan:
Private channel of Pakistan seem to be efficient and satisfactory in their role of watchdog. They come up with the day to day news of political,social and economic wings. Competition is found among these private channels. Every private channel makes efforts to prove that it is best acting body of watchdog.
The watchdog role of private channels like Geo, A.R.Y ,Express news, Dunya .T.V etc. in election 2013 of Pakistan can not be ignored. They provided the full coverage of the election whole the day. They highlighted the ragging issues during the election. They provided the footage of the ragging in different regions of the country. For example
1- In NA-251 (Karachi) unknown mafia tired to ceased the election. Meanwhile in various region of the country election team could not start the election in the right time. Footage were shown clearly to the people . in the result ECP announced to increase two more hours in the net time of election.
2- A man wearing black clothes was explicitly ragging in the NA-250 (
Karachi). Even after being caught ,police let him go easily.
3-Many women were doing explicitly ragging in NA-219 (Hyderabad).
These were the few examples of the watchdog role of private channels. But various footage were came forth by these channels to the public. These footage of ragging by these channels portrayed the inefficient and unsatisfactory management of election by the ECP.
Furthermore the Sikander Hayyat scandal whereby a man accompanied with his wife and two children driven out into middle of the Constitution Avenue of Islamabad .He fired out at the police .Police could not control this man even having passage of the more than five hours. A Brave man named Zamard Khan ended the sense. Private channels showed the complete sense. Hence the watchdog role of these private channels presented the failure of the current government security policy.
In addition private channels organize the various talk shows where the bold and skilled personality of anchors raise the voice. They criticize in favor or against the numerous issues and events of government, political and social.
Here are some of them.
(i) "Khara such" by A.R.G News
(ii) "Faisla Awam Ka" by Geo News
(iii) "Kal Tak" by Express news
(iv) "Capital Talk" by Geo News
(v) "News Hours" by Sama News

Lapdog :
Lapdog is the person or group of people who are easily controlled by the others.
Lapdog Journalism:
Lapdog Journalism means bodies of the journalists keep away the vital secrets from the public. They do not show them to the public. They do not criticize on the illegal political, social, government events, activities and scandals because of the close relation with the ruling power and officials.

Lapdog function of the private channels of Pakistan:
Almost all Pakistani private channels seem to be manipulated by the some power groups in some extent. They are working on the agenda of US, British and India. Almost all the anchors are paid due to their lapdog role by the politician, businessman. Malik Riaz the chairman of Baharia Town Lahore has bribed the many Media anchors to hide the corruption from the people of Pakistan and to give the negative impression of the chief justice of Pakistan Iftikhar Muhammad Choudhary. Why media didn’t expose this person? It is because these media are paid by the power groups. A leaked footage of show on “Dunya News” in which Mubashir Luqman and Mehar Bukhari conducted planted the interview with Malik Riaz. In this show in the commercial break talk about with the Malik Riaz to be asked the planted questions. Mubashir Luqman said to Malik Riaz,”give me Villa as you gave to the Hamid Mir”. This show portrayed the dual face of the anchors how Hamid Mir and Mubashir Luqman are making fool to the audience. Anchor sold them to businessmen, politicians and religious groups. No one is clear. Public watch them and think out they are doing this for them.
Meanwhile All Pakistan newspapers society and council of Pakistan newspapers editors have never opposed the policies of paying the expenses of the journalists accompanying officials on national and international tours .journalist are enjoying the benefits of the close association with the officials.
Last year about 21 journalists were exposed in allegation of receiving handsome bribe from Ex-Prime Minister Gillani.


Conclusion:
The Pakistani private channels are just the source of business for their owners whose aims are to earn profit in handsome amount. They act as watchdog in the race of competition with other channels by proving that they are serving the nation in the optimum way. They act as lapdog for sake of maximum profit by distorting their duties and accountabilities. These channels aims are not to serve the nation but to serve the owners.

Originally Posted by Qurban Ali Qureshi

CSS- 2011

Q.6:Critically evaluate socio-economic impact of mobile package advertisements on Pakistani youth.

Outline
-importance of mobile
-social imapact of mobile packages advertisement
-social imapact of mobile packages advertisement
-conclusion


Importance of mobile:
In these days where technology is at boom, mobile is the latest item of the technology. Mobile is vital medium of mass communication. The man purpose of mobile usage is to communicate information. There are various advantages of the mobile. it is instant source for flow of information. Through the mobile someone can communicate with other instantly and quickly. It minimizes the expenditures and time. in short time of span one can communicate to other not the locally but the globally too. It cut off the distances and brings the people closer. People were used to letter to ask the situation of their relatives now use the mobile. you just dial the number of your relative on mobile and ask the situation. Today mobile is considered very important not only for social communication but the business. Business organizations use the mobile to communicate their employees, and recruitment process. They merely not call the selective candidates for interviews but conduct the interview through the mobile. Mobile is very popular among the youngsters like the bread and butter. On one side the mobile usages have advantages, one the other side it has worse impact on the youngsters.

Social impact of mobile packages advertisement on the youth:
1- Moral degradation:
Youth use this precious item in the wrong way. Opposite sex couple avails the facilities of packages of call and messages and communicate to each others. This way harms their ethical and moral values. If the couple are engaged they SMS and call to each others and confined in sexual harassment. They talk to each other sexy chatting and calls. My younger brother who has been recently engaged with my uncle's daughter ,most of the time indulged in doing unnecessary SMS and calls to his engager.

2- Family conflicts:
Due to immense use of call and SMS on the mobile their families get offended. Because they waist their precious time .they do not give time to their families and study. They do not go to colleges and universities and not focus on their businesses.

3- Social isolation:
Due to confined in messages and call to their opposite sex they do not give time to their friends and call and SMS whole the day and night social isolation occurs. They are not social aware .They do aware of what is going on their society and country.

4- Lack of creation.
As owing to immense time consuming on call and SMS they are not creative. Their education backgrounds are not satisfactory. Due to this they get troubles and finding jobs and doing business.

5- Health problems:
As owing to immense uses of call and SMS day and night they are give time to the exercises and sports

6- Educational career is affected
Due to large uses of packages youth do give time to their educational career. They do not go to schools and colleges in the proper way. Owing to this their educational career is get in trouble.

7- Youth became cut of the rest of the world.
They are not aware of the world. What is happening in the world? What are the issues of the world?

8- Loss of valuable time:
The time when they can do something for their carrier, is wasted by the packages.

Economical impacts of mobile packages advertisement:
Mobile packages of call and SMS are not free of cost. Youth waist precious money in this evils and unnecessary activities. Average amount spent is 500 to 800 rupees in a month per person. According to the some estimation 120 million mobile phone subscribers in the Pakistan that makes Pakistan fifth largest mobile phones market of Asia. Due to immense uses of mobile packages, the expensive mobile is becoming the status symbol. Youth is not giving proper time to their business and jobs due to which productivity is affected.

Originally Posted by exclusively

Critically evaluate socio-economic impact of mobile package advertisements on Pakistani ?

1-INTRODUCTION

2-MOBILE PACKAGES
SMS Packages
Call Packages

3-WHY PACKAGES ARE NECESSARY?

4-SOCIAL & ECONOMIC IMPACTS OF MOBILE PACKAGES ADVERTISEMENT ON YOUTH
a-Positive Impacts
i-Cheap way to communicate
ii-Productive in time saving
iii-Beneficial in studies
iv-Rapid Communication system

b-Negative Impacts
i-Wastage of Time
ii-Adverse impact on health due to excess usage
iii-isolation increasing
iv-Opposite gender get involved by sexual activities
v-immoral attitudes
vi-A tool to destroy families (examples from many cases)

5-SUGGESTIONS
a-PTA's role
b-Excess of mobile using must be decreased
c-Family's role to polish youngsters
d-Media's role in educating moral tendency

6-CONCLUSION



1-INTRODUCTION[/B]
In the current era. Due to advancement in communication, it has been possible to communicate with any body any where any time with the help of mobile. The mobile has been one of the biggest sources which is used for the mass communication. It is a miracle, it is a genie of aladin, for instance if we want any information related to the world, whether it is of person to person communication or electronic or print media's communication. Mobile has made possible to get information with the help of internet and calling or sms texting. However, on the one side of coin, it has outstanding impartance, it is very cheaper and easy way of communication. On the other side of coin, it has adverse impact, such as our youth is affected due to many spheres. They use face book, yahoo, twiter and are busy in chatting and wasting their time. Besides, many conflicts spark due to mobile. And people suffer by both economically and socially.

2-MOBILE PACKAGES
SMS Packages
Call Packages

3-WHY PACKAGES ARE NECESSARY?

4-SOCIAL & ECONOMIC IMPACTS OF MOBILE PACKAGES ADVERTISEMENT ON YOUTH
a-Positive Impacts
i-Cheap way to communicate
ii-Productive in time saving
iii-Beneficial in studies
iv-Rapid Communication system

b-Negative Impacts
i-Wastage of Time
ii-Adverse impact on health due to excess usage
iii-isolation increasing
iv-Opposite gender get involved by sexual activities
v-immoral attitudes
vi-A tool to destroy families (examples from many cases)

5-SUGGESTIONS
a-PTA's role
b-Excess of mobile using must be decreased
c-Family's role to polish youngsters
d-Media's role in educating moral tendency

6-CONCLUSION
To the conclude, it has been proved that the mobile packages are no undoubtedly useful and fruitful. But, to at some places, the impact of it has been very awful, especially our youth suffer a lot. They are being affected by excessive use of mobile and also its impacts are very serve to the society. Therefore, the concerned institutions have to be good enough in order to economize the mobile packaging owing to adverse impact on social and econicm spheres.


Please check my attempt, and pin point the mistakes which have been committed by me. I would be thankful to you in anticipation...
Beside this, you are doing commendable job. From today, I shall be attempting every question with you. There is a need of collaboration and coordination among the members to continue this discussion....

Originally Posted by Qurban Ali Qureshi

Q.8: Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public. Explain.

outline:
- definition:
- aims of the public relation
- advantages of the PR:
- conclusion

Public Relation:
No doubt in saying that "Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public". it is best and actual definition of the public relation that completely describes the public relation. Public relation is intentional, planned, systematic and sustained activity designed in details depth and survey of the public and the products or services by the management of an organization to gain the mutual understanding between the organizationand and public in the effective way. below are some intentional aims of the PR:
1- to create the demands and to increase demands.
2- to create good wills and positive images and reputatons of the organization
3- to provide communication between the organization and the public.
4- to persuade and impress the audience
4- to find the new trends and features of the products by communicating with customers and asking them for their suggestions and opinions.
To create and increase demands of the products and services can not be achived simply advertisments and selling the products . It requires the good image and reputaion of the organization on which the customers can trust. Positive image and reputaion are builed when the organizations perform their services in the best and optimum ways. To create good will and reputaion ,organizations arrange and particpate in the different public events. organizations organize the various events in universities and public gathering places. They highlight the features of the products and services.They solve the problems and issues of the customers to establish and maintain the mutual understanding between the organiations and the public. To find the new trends and features of the products organizations communicate with customers and ask them for their suggestions and opinions. For all of this intantional, systematic, planned and sustained efforts by the IR specialist and management of the organization is required.

For example if the customers found some defficulties and problems in some services and products of a company ,and company does not provide the communication medium between the customers and the organization to solve their problems and issues ,then surely negative image and reputation will be formulated by the costumers of that company. So to abolish the negative image and reputation the companies' intentional ,palnned, systematic and sustained efforts are crucial to maintain and sustain the mutual understanding between the organization and public .

Advantages of the PR:
due to positive image and reputation formed ,produce the following advantages:
-Investors feeling more secure
-Communities being more supportive of your business activities
-Capital markets viewing you as a safer investment
-Customers paying more for your products or services
-Customers recommending you to others
-Employees feeling greater commitment to your company success
-Media treating you more fairly
-Business partners and suppliers giving you more favourable treatment.
these advantages which are produced in the result of the positive image and reputation formed, are the result of intentional ,planned ,and sustained efforts
which are established and maintained by the mutual understanding the the public and organization.

Conclusion:
PR is life blood of the organiations which leads to success and failure of the organiations. To decimate the failure "the deliberate, planned and susatained efforts are required to establish and maintain the mutual understanding between the public and organization".

Originally Posted by exclusively

Q.8: Public Relations is deliberate, planned, and sustained effort to establish and maintain mutual understanding between an organization and its public. Explain.

Introduction
Definition of PR
Aim of Public Relations
Advantages of PR
Conclusion

Introduction
In order to launch or introduce a product in the market, it needs an advertisement. It needs to be a crystal clear product in front of public. So that the public can be understood regarding its usages and advantages. In this regard, that specific product is advertised and launched broadly. However, whether it is electronic or print media, both play vital role in introducing that product in order to sell it out as much as they could. Hence, still there is need of introducing the product in front of public exclusively. And in that purpose, Public Relations plays a vital role. PR is a sort of process which is done by Public and organization on a specific forum or platform.

Indeed, the exact definition of PR is deliberated, planned and sustained establishment to device mutual coordination and cooperation between the organization and public.

AIMS OF PR
Nevertheless, the aim of the public relations are a lot. But some of the aims are as under:

First and foremost aim is of to introduce a product in front of public. Apart from that it enhances the mutual understanding between the public and organization. People come in to contact, and they compare that product with other similar products. Besides, the functions and tendencies of that product are highly introduced so that people could make a decision whether they get it or not.

Secondly, in such scenario, the public and organizations are usually on the board, and they increase mutual coordination and cooperation. Besides, it also makes a place for the upcoming product in order to sell out the product. In this way, people always are satisfied.

Last but not the least, in such a broad forum whether it is in any place, it is a positive gesture and understanding among the people for some any product to get it for their benefits. And also organizations are updated in such a way about the contemporary trends of products. And as a matter of fact, it is an astonishing impact on the public exclusively.

ADVANTAGES OF PR
..However, the advantages of Public Relations can be described as under:-
..It introduces new products
..It provides an opportunity for organization to get in contacted public
..It enhances the activities of public to public contact, and in this way, the mutual coordination is increased to the great extent.
..Demand and supply gap is filled up, and in this way elastic and inelastic curve function their tendencies.
..Apart from above, both electronic and print media also function their role in advertising the product. Again it is a green gesture for both the public and organizations.


Conclusion
Conclusively, Public Relation has utmost impatience in order to introduce a product in market. Similarly, it enhances the mutual coordination and cooperation between people and organizations. Indeed, without PR, nothing can be done good enough related to new product in order to supply it to the consumers. Indeed, a well planned, and sustained efforts of PR can do miracles in devising the exclusive and mutual cooperation and understanding between public and organization.

Please pin point my mistakes...And Qurban dear, keep it up. Inshallah you will find me with you in attempting every question...


Thanks in anticipation...

Originally Posted by Qurban Ali Qureshi

I encourage you efforts of solving the question. Do you know one thing that even people have ample of knowledge but they can not express their ideas and thoughts in the demanded and required ways. Practice makes man perfact. so keep try to solve the questions. Nevertheless, in first paragraph of introduction of PR , the advertisement and PR seem to be mixed. you had to focus on the given defination of PR in the question which does not seem completly in your answer. Ther term is the question like "deleberate", "planned","sustained" do not seem in your answer. you had to elaborate the meaning of the question's defination of PR ,and it should had to revolve around the entire answer of the question, completlety does not seem.
one thing more examples which are the actual ingredients of the answer , not given by you in your answer. I hope you have gotten the my points. Apart from this you can criticise on my opinions. Best of luck dear.