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Journalism & Mass Communication Notes and Topics on Journalism |
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#1
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What are public relation procedures?
can anybody explain what are public relation procedures?
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#2
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@ mashkoor
AOA,
Well, following will answer your question: Public relation procedures: 1. News releases, news letters, correspondence, reports, speeches, booklets, radio and television copy and technical materials. 2. Special publications, employee new letters and other communication directed to internal and external publics. 3. Arranging and managing press conference, celebrations, war programmes. 4. Appearing before groups and arranging platforms for others before appropriate audiences by managing a speaker's bureau. 5. Creating communication using multimedia knowledge and skill, art, photography, etc. 6. Gathering intelligence enabling the organization and strategies. Collaborating with management in problem solving process. 7. Working with executives and other organizational representatives to prepare for them dealing with the media and for making presentation and public appearances. Administrating the operation of the public relations functions personal, budget and programmes. Some guidelines for practitioners are as follows: 1. Talk from the point of public interest not the organization. 2. Speak in personal terms whenever possible. 3. State the most important fact in the beginning. 4. If you don't want some statement quoted, don't make it. Spokespersons should avoid talking off the record. 5. Don't argue with the reporter or lose your cool. 6. If the question contains offensive language or simply words you don't like, don't repeat them even to deny them. 7. If the reporter asks a direct question, give an equally direct answer. 8. Tell the truth h even if hurts. 9. If spokesman doesn't know the answer to a question, one should simply say, I don;t know but I'll find for you. 10. Don't exaggerate the fact. Every one has certain rights and no one has the right to abolish them. The code of ethics on one hand allow the maximum freedom and the other maintains certain rules doe the survival of any system. The Public relations society of America is the only professional communications organization that has created a grievance procedure taking action against members on ethic grounds. In Pakistan, The Pakistan press council formed a code of ethics in May 1983. (Source: Competitive journalism by Abid Tehami) Remember me in your prayers Profound regards, RMKamran.
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Nasru minal'lahi wa fat'hun qareeb |
#3
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sorry but i didnt find it in abid tehami book....
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#4
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@ saadiya ali
AOA,
Chapter 10, Page 234. "Qualities and duties of a public relations practitioner". By reading it, one can easily extract the answer of the question asked above, because it makes sense. In the exam, you're suppose to produce your answer having the concept, knowledge, and information the is closely related and linked to the respective question. May be word to word the explanation of a topic or question is not present in the book or like source, but to produce the answer from the available material is what we call the creative abilities. It is very important to have not only in journalism, but in all the subjects. Learn it Profound regards, RMKamran.
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Nasru minal'lahi wa fat'hun qareeb |
#5
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hmmm, i agree, but pr tools are also closely related with pr procedures.then, should we add them as well in answering question?
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#6
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@ mashkoor
Quote:
Dear I'd have been write tools as well but it doesn't relates with the demand of the question. If you've book, you can understand it. Some points relates to some extent but that are mentioned in the above answer. Tools are the instruments whereas procedures are processes, ways or techniques of a particular thing. Brother there will be 2 sections having 4 questions each in the subjective part and we've to attempt 2 questions from each section. Question will be of 20 marks. You need to produce your answer from the knowledge you've and sense should permit it as well so I'd say go for that material which links with the question, because examiner is pretty smart and we can't misguide him. We're suppose to write "quality" in the paper rather than "quantity". Be specific, to the point and target the question is the right way to solve the paper. Well, brother you can also take material from internet or any source to add more. But be sure, whatever you write, should be on the track. I hope you understand my point. Remember me in your prayers. Profound regards, RMKamran.
__________________
Nasru minal'lahi wa fat'hun qareeb |
#7
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Quote:
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