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  #31  
Old Thursday, August 23, 2012
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Originally Posted by Ahmed Faisal View Post
being a finance student, I personally attempted this question in the light of Research and analysis context. which mean you must research before launching a new product. Infect, there is clear method and steps of research and advertisement.
will u plz give me an outline so that i will able to have a gist of the concept.
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  #32  
Old Friday, August 24, 2012
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Originally Posted by samia fakhar View Post
will u plz give me an outline so that i will able to have a gist of the concept.
Intro…
Research method to be applied
1. Exploratory Research
(i) Experience Surveys
(ii) Secondary Data Analysis
(iii) Case Studies
(iv) Pilot Studies
. Focus Group interviews
. projective Techniques
. In depth interviews
2. Descriptive Method
3. Explanatory Research
(i) Laboratory Experiment
(ii) Field Experiment

After practically applying these method and formation of hypothesis we go for advertisement…
In advertisement we use different method as per the geographical location and demography of the particular area, the mean of Advertisement may be:
Electronic media
Print media
Bill boards
Neon sign
Exhibitions ….so on…
Conclusion.
Well it is my personal opinion which I had applied in the paper, coz these types of questions one can not find in the book at one place.
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  #33  
Old Saturday, August 25, 2012
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Originally Posted by samia fakhar View Post
how should this question be answered?
9.suppose u have developed a new diet drink, and are ready to market it..develop a research study for identifying the elements topics that should be stressed in your advertisement
Well, I believe it had to deal with Targeting of appropriate media, development of campaign, target audience, media playing and buying.

That's what I did in it.
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  #34  
Old Saturday, August 25, 2012
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Well, I believe it had to deal with Targeting of appropriate media, development of campaign, target audience, media playing and buying.

That's what I did in it.
Thanx everyone attempted this question according to one's way because it was very general and examiner will decide the fate of this paper. But still there is a lot of creativity involved. lets see what will happen.
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