Journalism 2003

[Last Island]

JOURNALISM 2003

FEDERAL PUBLIC SERVICE COMMISSION COMPETITIVE EXAMINATION FOR RECRUITMENT TO POSTS IN B.P.S. – 17 UNDER THE FEDERAL GOVERNMENT, 2003.

Note: Attempt any FIVE questions in all, including QUESTION NO. 8 which is COMPULSORY by selecting at least TWO questions from each of the SECTIONS-I & II. All questions carry EQUAL marks.

SECTION – I

1. What is meant by cognitive theory of communication and cognitive dissonance? Suggest measures to overcome physical and psychological barriers causing cognitive dissonance.

2. The history of Pakistan movement and of journalism in the sub-continent is inextricably woven with each other. Elaborate the role played by any two distinguished Muslim journalists in the freedom movement.

3. Explain the concept of ‘Embedded Journalism’. Do you think it had compromised news objectivity and freedom of press?

4. Cable TV has made possible transmission of foreign satellite TV channels content at mass level in Pakistan. Suggest measures to check delinquency, violence, vulgarity, indecency and hate crimes of their content,

SECTION – II

5. What are the functions of a public relation consultancy? How could a P.R. man be aided by using the Services such consultancy?

6. Editorial is the voice of a newspaper. In the light of this statement, evaluate any three editorials of an English/Urdu national daily of your choice.

7. Write short notes on the following:
a) Opening up of electronic media to the private sector in Pakistan
b) Significance of folk and traditional media in crating mass awareness about development activities in rural areas
c) Importance of research and creativity in advertising
d) Difference between structure of news story for radio and newspaper.

COMPULSORY QUESTION

8. Give only appropriate response in the answer book. Do not reproduce the question.

(A) Choose the correct option from the given choices.

1, Back bench is the senior editorial executives of a Newspaper:
a) Correct
b) Incorrect

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect

3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:
a) Correct
b) Incorrect

4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect

5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these

6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these

7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct
b) Incorrect

9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.
a) Correct
b) Incorrect

11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect

12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct
b) Incorrect

13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct
b) Incorrect

14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect

15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect

16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000:
a) Correct
b) Incorrect

17. The Author of “The Global City” is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these

18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these

19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect

20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a) Correct
b) Incorrect

[shrd]

Solution:

1, Back bench is the senior editorial executives of a Newspaper:
a) Correct
b) Incorrect

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect

3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:
a) Correct
b) Incorrect

4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect

5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these

6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these

7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct
b) Incorrect

9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.
a) Correct
b) Incorrect

11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect

12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct
b) Incorrect

13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct
b) Incorrect

14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect

15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect

16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000:
a) Correct
b) Incorrect

17. The Author of “The Global City” is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these

18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these

19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect

20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a)Correct
b) Incorrect

[Fiza Ansari]

(A) Choose the correct option from the given choices.

1, Back bench is the senior editorial executives of a Newspaper:
a) Correct
b) Incorrect

2. “Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect

3. Accredited journalists are the Journalists having permission cards from the Home Department for press duties:
a) Correct
b) Incorrect

4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect

5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these

6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these

7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect

8. Plagiarism is unauthorized use of another person’s copyright material without acknowledgment:
a) Correct
b) Incorrect

9. The right to freedom of speech and expression of citizens is enshrined in the Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these

10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are similar systems.
a) Correct
b) Incorrect

11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect

12. The functional approach of mass media operates, “through a nexus of mediating factors”.
a) Correct
b) Incorrect

13. The “hypodermic needle or Bullet theory of communication” was introduced in 1960:
a) Correct
b) Incorrect

14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect

15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect

16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March, 2000:
a) Correct
b) Incorrect

17. The Author of “The Global City” is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these

18. Which one is he largest cable network in Pakistan?
a) Info Highway – CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these

19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect

20. The ‘Causes and Effects Theory’ of mass communication was developed by Joseph Klapper:
a) Correct
b) Incorrect