Thursday, December 08, 2022
07:20 AM (GMT +5)

Go Back   CSS Forums > CSS Past Papers > CSS Papers (1971-2017) > CSS 2001 Papers

Reply Share Thread: Submit Thread to Facebook Facebook     Submit Thread to Twitter Twitter     Submit Thread to Google+ Google+    
 
LinkBack Thread Tools Search this Thread
  #1  
Old Tuesday, March 13, 2007
Last Island's Avatar
Royal Queen of Literature
Medal of Appreciation: Awarded to appreciate member's contribution on forum. (Academic and professional achievements do not make you eligible for this medal) - Issue reason: AppreciationBest Moderator Award: Awarded for censoring all swearing and keeping posts in order. - Issue reason: Best ModGold Medal: Awarded to those members with  maximum number of  reputation points. - Issue reason: For the year 2007, 2008, 2009, 2010, 2011Member of the Year: Awarded to those community members who have made invaluable contributions to the Community in the particular year - Issue reason: 2008Diligent Service Medal: Awarded upon completion of 5 years of dedicated services and contribution to the community. - Issue reason: More than 5 years of dedicated servicesModerator: Ribbon awarded to moderators of the forum - Issue reason:
 
Join Date: May 2005
Location: Forest of Fallen Stars
Posts: 7,586
Thanks: 2,426
Thanked 15,845 Times in 5,006 Posts
Last Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardomLast Island is headed toward stardom
Default Journalism Paper 2001

SECTION - I
1. “Communication is a process, a series of actions, always in motion and directed toward a particular goal.” Elaborate.

2. Describe the functions of journalism as a challenging profession and devise guiding principles for today’s journalist.

3. Looking into recent developments taking place in the world how do you perceive the role of newspapers in Pakistan.

4. Describe the potentials of television medium and make critical analysis how far we have been able to make its effective use for national development.

SECTION - II

5. Inspite of having clear criteria by which to judge new, the fact is that “the news is what we make of it”. Discuss.

6. How does public relations differ from advertising? Does public relations offer advantages not available through advertising? Explain.

7. Write analytical notes on the following
a) Free flow of information
b) Ethics of reporting: objectivity and conflict of interact
c) Scope of news magazines
d) Editorials cartoon

8. Write only the correct answer in the answer book. Do not reproduce the questions.

(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience
c) The available audience
d) None of these

(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these

(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these

(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these

(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these

(12) The structure of newspapers is determined y
a) Frequency of publication
b) Size
c) Circulation
d) None of these

(13) The individual or organization that initiates the advertising process, is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these

(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these

(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these

(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
c) 50 countries
d) None of these

(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these

(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
d) None of these

(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these
__________________
The Me you have always known, the Me that's a stranger still.
Reply With Quote
The Following 3 Users Say Thank You to Last Island For This Useful Post:
dj don (Friday, December 03, 2010), madiha alvi (Saturday, May 11, 2013), shrd (Saturday, December 03, 2011)
  #2  
Old Saturday, December 03, 2011
shrd's Avatar
Senior Member
 
Join Date: Aug 2010
Location: Faisal Abad-Lahore
Posts: 200
Thanks: 141
Thanked 442 Times in 127 Posts
shrd will become famous soon enoughshrd will become famous soon enough
Default

Solution

(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience
c) The available audience
d) None of these

(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these

(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these

(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these

(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these

(12) The structure of newspapers is determined y
a) Frequency of publication
b) Size
c) Circulation
d) None of these

(13) The individual or organization that initiates the advertising process, is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these

(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these

(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these

(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
[B]50 countries
d) None of these

(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these

(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
d) None of these

(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these
__________________
Main ne Allah Ko apney iraadon ke totney se pehchana hay...!!
Hazrat Ali (R.A)
Reply With Quote
  #3  
Old Tuesday, February 28, 2012
Member
Qualifier: Awarded to those Members who cleared css written examination - Issue reason: CE 2012- Roll No  09920
 
Join Date: Nov 2009
Location: Multan
Posts: 37
Thanks: 10
Thanked 14 Times in 11 Posts
Innocent Devil is on a distinguished road
Default

I think following are correct answers:

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these
Reply With Quote
  #4  
Old Wednesday, March 07, 2012
Junior Member
 
Join Date: Mar 2012
Location: Pakistan
Posts: 13
Thanks: 2
Thanked 4 Times in 4 Posts
Fiza Ansari is on a distinguished road
Default

Write only the correct answer in the answer book. Do not reproduce the questions.

(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience
c) The available audience
d) None of these

(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these

(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these

(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these

(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these

(12) The structure of newspapers is determined y
a) Frequency of publication
b) Size
c) Circulation
d) None of these

(13) The individual or organization that initiates the advertising process, is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these

(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these

(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these

(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
c) 50 countries
d) None of these

(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these

(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
d) None of these

(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these
Reply With Quote
  #5  
Old Wednesday, January 23, 2013
Junior Member
 
Join Date: Jul 2012
Posts: 4
Thanks: 27
Thanked 1 Time in 1 Post
anamsaeed is on a distinguished road
Default

hi, can you tell me whats the rhetorical communication theory?
Reply With Quote
  #6  
Old Saturday, August 10, 2013
Tehman Khan's Avatar
Senior Member
 
Join Date: Apr 2013
Location: Mianwali/Pannu Aqil
Posts: 243
Thanks: 170
Thanked 98 Times in 60 Posts
Tehman Khan is on a distinguished road
Default

Quote:
Originally Posted by shrd View Post
Solution

(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these

(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)

(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience
c) The available audience
d) None of these

(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these

(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these

(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these

(7) The phrase “the medium is the message … and the message” was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these

(8) The author of the well known communication book “Men, Message and Media: A look at Human Communication” is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these

(9) Individuals working within organization and who make decisions about what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these

(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these

(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these

(12) The structure of newspapers is determined y
a) Frequency of publication
b) Size
c) Circulation
d) None of these

(13) The individual or organization that initiates the advertising process, is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these

(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these

(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these

(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
[B]50 countries
d) None of these

(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these

(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
d) None of these

(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these

(20) The meeting of professionals having a series of prepared lectures, followed by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these
Sir Rnt answer of 10 ,11 and 13 is hetrogenous , publicity, and advertiser,please.
__________________
Its not the time of triumph that matters rather its the time of trial that matters.
Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
development of pakistan press since 1947 Janeeta Journalism & Mass Communication 15 Tuesday, May 05, 2020 04:04 AM
Journalism Qurratulain Journalism & Mass Communication 9 Friday, September 21, 2012 11:46 PM
Bi standards of West, freedom of speech Syed Ali Haider Current Affairs 3 Friday, April 07, 2006 02:02 PM
Oil Production Capacity of Countries of the World Gladiator General Knowledge, Quizzes, IQ Tests 0 Saturday, November 19, 2005 02:13 PM


CSS Forum on Facebook Follow CSS Forum on Twitter

Disclaimer: All messages made available as part of this discussion group (including any bulletin boards and chat rooms) and any opinions, advice, statements or other information contained in any messages posted or transmitted by any third party are the responsibility of the author of that message and not of CSSForum.com.pk (unless CSSForum.com.pk is specifically identified as the author of the message). The fact that a particular message is posted on or transmitted using this web site does not mean that CSSForum has endorsed that message in any way or verified the accuracy, completeness or usefulness of any message. We encourage visitors to the forum to report any objectionable message in site feedback. This forum is not monitored 24/7.

Sponsors: ArgusVision   vBulletin, Copyright ©2000 - 2022, Jelsoft Enterprises Ltd.