Journalism Paper 2008
 

[CENTER][B]FEDERAL PUBLIC SERVICE COMMISSION[/B]

[B]COMPETITIVE EXAMINATION FOR[/B]
[B]RECRUITMENT TO POSTS IN BPS-17 UNDER[/B]
[B]THE FEDERAL GOVERNMENT, 2008[/B]


[B][U]JOURNALISM[/U][/B][/CENTER]
[B][/B]

[B][B]TIME ALLOWED:[/B]
(PART-I)…………30 MINUTES…………..…..MAXIMUM MARKS:20
(PART-II)…………2 Hours & 30 Minutes……..MAXIMUM MARKS:80[/B]

[B]NOTE: [/B]
(i) First attempt Part-I (MCQ) on separate Answer Sheet which shall be taken back after 30 Minutes.
(ii) Overwriting/cutting of the options/answers will not be given credit.



[B][U][CENTER]PART-I (MCQ)[/CENTER]
[/U][/B][CENTER]
[U][B](COMPULSORY)[/B][/U]
[/CENTER]


[B]Q.1. Select the best option/answer and fill in the appropriate box on the Answer Sheet. (20)[/B]

i. What is “Lithography”?

a. A method of Printing
b. A system of local bodies
c. Circulation of Newspapers
d. None of these.

ii. What is “Dummy”?

a. Dead body of an animal
b. Make-up of newspaper
c. Front Page of Newspaper
d. None of these

iii. What is by line?

a. A railway track
b. Text written on lines
c. Reporter’s name printed with story
d. None of these

iv. Intra-Personal Communication is:

a. Communication with personal friend
b. With Public
c. With self
d. With family

v. What is ABC?

a. American Business Circle
b. American Business Corporation
c. Audit Bureau of Circulation
d. None of these

vi. Who was the first Editor of daily “Nwa-e-Waqt?”

a. Majeed Nizami
b. Mujeeb Nizami
c. Hameed Nizami
d. None of these

vii. When Television Transmission was started in Pakistan?

a. 1970
b. 1964
c. 1990
d. 1962

viii. The Subject allotted to a newspaper reporter is called:

a. Creed
b. Beat
c. Embargo
d. Feature

ix. A journalist who is not attached with any newspaper is called:

a. Retainer
b. Correspondent
c. Free Lancer
d. Stinger

x. Identification Mark written on the top of news story page is called:

a. Credit Line
b. Slug Line
c. Embargo
d. Tip

xi. Dr. Gobbles is known as father of:

a. Advertising
b. Public Relation
c. Propaganda
d. None of these

xii. The communication based on purchased time or space is called:

a. Publicity
b. Advertising
c. Propaganda
d. None of these

xiii. UPI is the abbreviation of:

a. United Press of Indonesia
b. United Press of India
c. United Press International
d. None of these

xiv. The news that appears two or three days before an event is called:

a. Follow up
b. Lead story
c. Curtain raiser
d. None of these

xv. Press and Publication Ordinance was introduced in:

a. 1963
b. 1965
c. 1995
d. None of these

xvi. Communication without words:

a. Visual communication
b. Non-Verbal communication
c. Mass communication
d. None of these

xvii. Tabloid newspaper is of small size with:

a. 3 columns
b. 4 columns
c. 5 columns
d. None of these

xviii. The reading of the script to check the errors is called:

a. Composing
b. Proof-reading
c. Editing
d. None of these

xix. A brief introduction of a photograph is called:

a. Embargo
b. Credit line
c. Caption
d. None of these

xx. OB stands for:

a. Open Box
b. Outdoor Broadcast
c. Official Beat
d. None of these



[B][U][CENTER]PART-II[/CENTER]
[/U][/B]


[B]NOTE:[/B]
(i) Part-II is to be attempted on the separate Answer Book.
(ii) Attempt ONLY FOUR questions; selecting TWO questions from EACH SECTION All questions carry equal marks.
(iii) Extra attempt of any question or any part of the attempted question will not be considered.


[B][CENTER]SECTION-I[/CENTER]
[/B]

[B]Q.2.[/B] Discuss the concept and process of communication? What is the importance of Mass Communication in this modern age? (20)

[B]Q.3.[/B] ‘News’ is the real soul of Journalism. What are the major functions and values of news? Discuss in detail. (20)

[B]Q.4.[/B] The present era is considered as the era of development of electronic media in Pakistan. Critically evaluate the role of present TV Channels in social development? (20)

[B]Q.5.[/B] Discuss the role played by the Muslim Press during Pakistan Movement? (20)


[B][CENTER]SECTION-II[/CENTER]
[/B]

[B]Q.6.[/B] Survey the status of Magazine Journalism in Pakistan? What are the functions and scope of magazines in our society? (20)

[B]Q.7.[/B] Define ‘Advertising’? What are the principles of successful advertising? Discuss the latest trends in advertising being practiced in our society? (20)

[B]Q.8. [/B]What is the purpose and scope of Public Relation in any organization? Describe the major responsibilities of a Public Relation Officer? (20)

[B]Q.9.[/B] “Freedom of Press” and “Responsibility” are two common issues in the filed of journalism. Discuss and evaluate the case of Pakistan regarding these concepts? (20)

[CENTER]***************************[/CENTER]

[B][COLOR=darkred]i'm not good at memorising dates..so cant say for sure abour PPO..but it was in ayub's era..(1962 may be...plz confirm it)[/COLOR][/B][COLOR=darkred]

[B]Here are the answers...[/B]
[B]i. method of printing[/B]
[B]ii. none of these[/B]
[B]iii. reporter's name printed with story[/B]
[B]iv. with self[/B]
[B]v. audit bureau iof circulation[/B]
[B]vi. majeed nizami[/B]
[B]vii. 1964[/B]
[B]viii. beat[/B]
[B]ix. free lancer[/B]
[B]x. slug line[/B]
[B]xi.[/B]
[B]xii. advertising[/B]
[B]xiii. united press of india(UPI)[/B]
[B]xiv. curtain raiser[/B]
[B]xv. hmmm..1962 i think..or 1963????[/B]
[B]xvi. non-verbal communication[/B]
[B]xvii. none of these(tabloid: 2 columns usually)[/B]
[B]xviii. proof reading[/B]
[B]xix. caption[/B]
[B]xx. OB= outdoor broadcast...[/B]

[B]and OB vans are those movile studios in vans used for outdoor broadcasting..[/B]

[B]and Dummy is the rough draft of a newspaper prior to printing of its final form[/B][/COLOR]

*****************************

[B]I have some notes regarding the following two Questions...If anyone wants it..I can type it here in this forum...[/B]

[B]Q.7. Define ‘Advertising’? What are the principles of successful advertising? Discuss the latest trends in advertising being practiced in our society? (20)[/B]

[B]Q.8. What is the purpose and scope of Public Relation in any organization? Describe the major responsibilities of a Public Relation Officer? (20)[/B]

[B]Regards,[/B]
[B]aano[/B]

*****************************

[B][COLOR=teal]And yes...by the way, I confirmed th e date of PPO..its 1962....[/COLOR][/B][COLOR=teal]
[B]actually I was confused in the date beacuse there is also RPPO..and several amendments done in PPO in the following years after 1962..hmmm :))[/B][/COLOR]

@ aano
i read in notes some where that UPI stands for united press international
u have mentioned its answer as united press iof india
kindly mention ur source for this answer. Thanks

[B][COLOR="Purple"]@aj khan
thanks brother for pointing it out..my mistake!!! and a garave one that is!!!
UPI stands for United Press International...its global headquarters is in Washington DC..it is there since 1907...
thanx again..

and @naeemsandhu and marium12..
ok guyz i'll share these questions with you Inshallah in journalism thread in a few days...

and the rest of the answers are right in the above objective part..and i dont know who on earth Dr.Gobbles was!! :))

regards,
aano..[/COLOR][/B]

[QUOTE=aano][B][COLOR="Purple"]@aj khan

and the rest of the answers are right in the above objective part..and i dont know who on earth Dr.Gobbles was!! :))

regards,
aano..[/COLOR][/B][/QUOTE]

Xi- (C) dr.Gobbles is known as Propoganda chief...........

[COLOR="Teal"]actually the spelling of Gobbles is not correct..
and one more thing..propaganda,this term, was initially not negative like it is today. It was just meant to propagate something..to publicise...to make known...[/COLOR]

[COLOR="Purple"]and about propaganda chief,here it is:

BORN: Joseph [B]Goebbels [/B]in October 1897
DIED: May 1945
EDUCATION: First Degree and later a Doctorate in Philosophy (partly done at several universities including Bonn, Freiburg & Heildelberg Universities)
HOBBIES: Reading, music
PROFESSIONAL CAREER: Worked for a Berlin journal, the Volkische Freiheit, then the Nationalsozialistische and later established own newspaper called Der Angriff.
POLITICAL CAREER: Nazi deputy in 1928 and Minister for Public Enlightment and Propaganda five years later.[/COLOR]

Brief about Joseph Goebbels
 

[CENTER][B][U][SIZE="4"][COLOR="RoyalBlue"]Joseph Goebbels [/COLOR][/SIZE][/U][/B]
[COLOR="DarkRed"]
[Adolf Hitler’s propaganda minister in 1933, which gave him power over all German radio, press, cinema, and theater. Goebbels directed virulent propaganda campaigns against the Jews and other “non-Aryan” groups.][/COLOR][/CENTER]

Joseph Goebbels (1897-1945), German propagandist and politician, born in Rheydt, and educated at the universities of Bonn, Berlin, and Heidelberg. He joined the National Socialist (Nazi) Party in 1922 and began directing the students who entered the organization. In 1925 Goebbels met the party leader Adolf Hitler. In 1926 he was made Gauleiter, or party leader, for the region of Berlin, and in 1927 he founded and became editor of the official National Socialist periodical Der Angriff (The Attack). He was elected to the Reichstag, the German parliament, in 1928 and a year later was chosen as propaganda leader of the Nazi Party, in which capacity he became the apostle of unreasoning hatred of the Jews and other “non-Aryan” groups such as the Slavs. His work as a propagandist materially aided Hitler's rise to power in 1933. In that year, Goebbels was appointed Reichsminister for propaganda and national enlightenment. From then until his death, Goebbels used all media of education and communications to further Nazi propagandistic aims, instilling in the Germans the concept of their leader as a veritable god and of their destiny as the rulers of the world. In 1938 he became a member of the Hitler cabinet council. Late in World War II, in 1944, Hitler placed him in charge of total mobilization. On May 1, 1945, as Soviet troops were storming Berlin, Goebbels committed suicide. The Goebbels Diary for 1942-43, found among his papers, was published in English in 1948.

(The attached file is the snap of Joseph Goebbels in jpg format)


best regards,
Noman !

[QUOTE]
[B]Q.7. Define ‘Advertising’? What are the principles of successful advertising? Discuss the latest trends in advertising being practiced in our society? (20)[/B]

[B]Q.8. What is the purpose and scope of Public Relation in any organization? Describe the major responsibilities of a Public Relation Officer? (20)[/B]

[/QUOTE]

[B]Advertising:[/B]
Advertising is a paid communication through medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales.
Most advertising tries to persuade or influence consumer to do. Something though in some cases it is merely to make consumers aware of product or company.Message is conveyed through different types of media.Advertising makes message reach large audience of potential consumers. Advertising is a form of mass communication therefore it is non- personal.
[LIST]successful marketing/advertising campaign:[/LIST]Not every business qualifies for mass media advertising like TV, radio or major city newspapers because their market segment does not make that a worthwhile expenditure. For example, a business that specializes in a small segment of the population and only has one location in a large Metro market would find usually find it cost-prohibitive to advertise heavily on TV or in newspaper display ads. This would especially apply to a business with a small mark-up on their products or one that has many competitors within that market area. A better choice might be on-site promotion or direct mail to select customers.
[LIST]Developing Advertising Plan[/LIST]1.Determine who and where your most likely customers are.

2. Determine the best ways to get your message to your prospects.

3. Determine the most economical ways to transmit that message.

4. Create effective materials for the medium or media that you intend to use.

5. Evaluate the effectiveness of your advertising
[LIST]
PR tools/duties of a pr officer in organization[/LIST]Public Relation could be defined as, 'It is a deliberate, sustained and planned effort to establish and maintain mutual understanding between organization and its pubic'.

Public relations and publicity are not synonymous but many PR campaigns include provisions for publicity. Publicity is the spreading of information to gain public awareness for a product, person, service, cause or organization, and can be seen as a result of effective PR planning.

Public relation officer can have a strong impact on public awareness at a much lower cost than advertising. The company does not pay for the space or time in the media. Rather it pays for a staff to develop and circulate information and to manage events. If the company develops an interesting story, it could be picked up by several different media, having the same effect as it is.

Public relation officer have professional use of several tools. Major roles are Officer find or create favourable news about the company and its products or people. Sometime news stories occur naturally, and some times its products or peoples relation person can suggest events or activities that would create news.

Public Relations or (PR) Officers use all forms of media to promote, build and maintain an organisation's image and reputation. Reputation and image are based on what an organisation does, what an organization says and what others say about it. PR aims to manage reputation in order to gain understanding and support, and to influence opinion and behaviour.

PR officers can work for voluntary organisations, public bodies and businesses any organisation that has a reputation to manage. PR officers can work in an organisation's in-house public relations department or in a consultancy where they serve a number of clients. Public relations overlaps with other fields including corporate communications, public affairs, investor relations, or media relations so PR officers may be known by various other job titles depending on the employer.
[LIST]Programme planning:[/LIST]analysing problems and opportunities; defining goals; recommending and planning activities and measuring results; liaising with management and clients throughout.
[LIST]Writing and editing:[/LIST]since public relations often involves trying to reach large groups of people, the method most often used is the printed word. PR officers work on shareholder reports, annual reports, press releases, articles and features, speeches, booklets, newsletters.
[LIST]Media relations:[/LIST]developing and maintaining a good working contact with the media. This involves applying knowledge of how local and national papers, magazines, radio and television work as well as the special interests of journalists.
[LIST]Corporate identity:[/LIST]developing and maintaining an organisation's identity via corporate advertising, presenting the company's name and reputation rather than its products.
[LIST]Speaking:[/LIST]communicating effectively with individuals and groups at events ranging from small meetings to presentations, speeches, trade fairs, and other special events.
[LIST]Production:[/LIST]brochures, reports, film and multi-media programmes are important means of communication. PR officers also coordinate studio or location photography.
[LIST]Special events:[/LIST]news conferences, exhibitions, facility celebrations, open days, competitions and award programmes are all used to gain the attention of specific groups. PR officers are often called on to plan and execute large events for their companies or clients.
[LIST]Research and evaluation:[/LIST]the first activity undertaken by a public relations practitioner is usually analysis and fact gathering. A PR programme should be evaluated as a continuing process and measurement is used to decide future strategy.

UPI which one to select
 

[QUOTE=aj khan]@ aano
i read in notes some where that UPI stands for united press international
u have mentioned its answer as united press iof india
kindly mention ur source for this answer. Thanks[/QUOTE]


i just read the abbreviation of UPI as united press of india

from journalism from A to Z

what if both are correct which one to write kindly mention your source as well

@ SAZ
i dnt know exactly the source of my notes in which i studied that UPI stands for united press international. Anyways [url]www.upi.com[/url] and wikipedia show UPI to stand for united press international.As u hav also studied that UPI stands for united press of India in another book and as i believe that the websites which i hav mentioned are no authentic source regarding journalism so i think at this juncture someone who has access to any authentic source of journalism whose reference can be in cited should come up to our rescue and solve the riddle.