Mass Communication
Learning
Week 1
i) News: Definition, Structure, Language, Reporting and Sub-Editing,
Week 2
i) Feature, Column and Editorial: Difference of objectives, structure, style and content,
Week 3
i) Organizational Structures of national newspapers and news agencies, ii) Ethics of Journalism and Freedom of the Press
Week 4
i) Press Laws in Pakistan and Government Media Relationship
Week 5
i) Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar, Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent,
Week 6
i) Role of Radio, Television, print media and internet in Pakistan, ii) Social and Developmental Responsibilities of Pakistani Media
Week 7
i) Importance of Radio TV Documentary and Live Programmes, ii) Difference between the news of print media and electronic media
Week 8
i) Process of Communication: source-message-channel- Receiver-Noise and Redundancy
Week 9
i) Barriers to Communication, ii) Principles of Effective Communication,
Week 10
i) Development Communication and Development Journalism, ii) Difference between Mass Communication, Development Communication, Development Journalism and Development Support Communication
Week 11
i) Two step flow of communication and Opinion Leaders
Week 12
i) Public Relations: Definition and Scope- Tools of Public Relations- Public Relations in Pakistan- Difference between
PR, Propaganda. Advertising and Publicity,
Week 13
i) Advertising: Definition-Merits and Demerits- Advertising business in Pakistan Departments of an Advertising Agency,
Week 14
i) Importance of research in Advertising and Public Relations, ii) Advertising as the lifeblood of media,
Revision
Week 1
Learning Week 1 to 3
Week 2
Learning Week 4 to 6
Week 3
Learning Week 7 to 9
Week 4
Learning Week 9 to 14