Time allowed: 3 hours
Max marks:100


Note: i) Attempt only five questions in all. Question No. 2 is compulsory. Select at least one question from each of the part I, II, III. All questions carry equal marks.
ii) Extra attempt of any question or any part of the attempted question will not be considered.
iii) Candidate must draw two straight lines at the end to separate each question attempted in answer books.


1. What skills and competencies a newly appointed front line manager must develop to perform his or her job effectively and efficiently? List and define five basic elements of rationale decision-making process.

2. How does Henri Fayol’s contribution to the classical management approach differ from the contribution of Frederick W. Taylor, William Ouch’s “Z” theory, Lillian Gilbreths, Henry I. Gantt, Douglas Mc Gregor X and Y theory and Likert’s management systems?

3. What are the major steps in the strategy management process? Elaborate each step with suitable example. Explain in detail how SWOT analysis can be used to formulate strategy?

4. What criteria can a company use to choose the most attractive target markets? How can a company identify the segments that make up a market?

5. How do the buyer’s characteristics such a cultural, social, personal and psychological influence buying behavior? What steps will be taken by a company to enhance the customer satisfaction through quality, service and value?


6. a) Why money has time value? And discuss the basic methods which are used to calculate value of money with appropriate examples.
b) Mr. A has taken house loan amounting Rs. 800,000 from HBFC at the rate of 11% per year Requirements:
> Calculate compound interest for 7 years
> Calculate how much total amount Mr. A will pay at the end of seven years the HBFC, if interest is compound semi annually

7. a) Elaborate the use of financial ratio in evaluation of financial statements
b) Calculate the following ratios from below given balance sheet and income statement of APG Company.
>Quick acid test ration
> Debt to equality ratio
> Return on assets
> Inventory turnover
> Gross margin ratio
> Account receivable turnover.