Once upon a time a tortoise and a hare had an argument about who was
faster. They decided to settle the argument with a race. They agreed on
a route and started off the race.

The hare shot ahead and ran briskly for some time. Then seeing that he
was far ahead of the tortoise, he thought he'd sit under a tree for some
time and relax before continuing the race. He sat under the tree and
soon fell asleep. The tortoise plodding on overtook him and soon finished
the race, emerging as the undisputed champ. The hare woke up and
realized that he'd lost the race. The moral of the story is that slow and
steady wins the race.

This is the version of the story that we've all grown up with.


But then recently, someone told me a more interesting version of this
story. It continues.

The hare was disappointed at losing the race and he did some Defect
Prevention (Root Cause Analysis). He realized that he'd lost the race
only because he had been overconfident, careless and lax. If he had
not taken things for granted, there's no way the tortoise could have
beaten him. So he challenged the tortoise to another race. The tortoise
agreed. This time, the hare went all out and ran without stopping from
start to finish. He won by several miles.

The moral of the story？ Fast and consistent will always beat the slow
and steady.

If you have two people in your organization, one slow, methodical and
reliable, and the other fast and still reliable at what he does, the
fast and reliable chap will consistently climb the organizational ladder
faster than the slow, methodical chap.

It's good to be slow and steady; but it's better to be fast and reliable.



But the story doesn't end here.

The tortoise did some thinking this time, and realised that there's no
way he can beat the hare in a race the way it was currently formatted.

He thought for a while, and then challenged the hare to another race, but
on a slightly different route. The hare agreed. They started off. In
keeping with his self-made commitment to be consistently fast, the hare
took off and ran at top speed until he came to a broad river. The
finishing line was a couple of kilometers on the other side of the
river. The hare sat there wondering what to do. In the meantime the
tortoise trundled along, got into the river, swam to the opposite bank,
continued walking and finished the race.
The moral of the story? First identify your core competency and then
change the playing field to suit your core competency.

In an organization, if you are a good speaker, make sure you create
opportunities to give presentations that enable the senior management to
notice you.
If your strength is analysis, make sure you do some sort of research,
make a report and send it upstairs. Working to your strengths will not
only get you noticed but will also create opportunities for growth and
advancement.


The story still hasn't ended.

The hare and the tortoise, by this time, had become pretty good friends
and they did some thinking together. Both realized that the last race
could have been run much better. So they decided to do the last race
again, but to run as a team this time. They started off, and this time
the hare carried the tortoise till the riverbank. There, the tortoise took
over and swam across with the hare on his back. On the opposite bank,
the hare again carried the tortoise and they reached the finishing line
together. They both felt a greater sense of satisfaction than they'd
felt earlier.


The moral of the story? It's good to be individually brilliant and to
have strong core competencies; but unless you're able to work in a team
and harness each other's core competencies, you'll always perform below
par because there will always be situations at which you'll do poorly
and someone else does well. Teamwork is mainly about situational
leadership, letting the person with the relevant core competency for a
situation take leadership.


There are more lessons to be learnt from this story.
Note that neither the hare nor the tortoise gave up after failures. The
hare decided to work harder and put in more effort after his failure.
The tortoise changed his strategy because he was already working as hard
as he could. In life, when faced with failure, sometimes it is
appropriate to work harder and put in more effort.

Sometimes it is appropriate to change strategy and try something
different. And sometimes it is appropriate to do both.
The hare and the tortoise also learnt another vital lesson. When we stop
competing against a rival and instead start competing against the
situation, we perform far better.


When Roberto Goizueta took over as CEO of Coca-Cola in the 1980s, he was
faced with intense competition from Pepsi that was eating into Coke's
growth. His executives were Pepsi-focused and intent on increasing
market share 0.1% a time. Goizueta decided to stop competing against
Pepsi and instead compete against the situation of 0.1 per cent growth.
He asked his executives what was the average fluid intake of an American
per day? The answer was 14 ounces. What was Coke's share of that? Two
ounces. Goizueta said Coke needed a larger share of that market.

The competition wasn't Pepsi. It was the water, tea, coffee, milk and
fruit juices that went into the remaining 12 ounces. The public should
reach for a Coke whenever they felt like drinking something. To this
end, Coke put up vending machines at every street corner. Sales took a
quantum jump and Pepsi has never quite caught up since.


To sum up, the story of the hare and tortoise teaches us many things.
Important lessons are:

*that fast and consistent will always beat slow and steady;
*work to your competencies;
*pooling resources and working as a team will always beat individual
performers;
*never give up when faced with failure;
*and finally, compete against the situation. Not against a rival.


In Short, BE STRATEGIC!