PUNJAB PUBLIC SERVICE COMMISSION

COMBINED COMPETITIVE EXAMINATION FOR
RECRUITMENT TO THE POSTS OF
PROVINCIAL MANAGEMENT SERVICE, ETC. – 2016

Note: Attempt FIVE Questions in all. Attempt in Urdu or English.

Q No 1 : Write a note on the future of magazine industry and opinion pages in the age of Urdu blogosphere and online magazines. (20 Marks)

Q No 2 : Write a detail note on the duties and challenges faced by the editors in the newspaper industry of Pakistan. (20 Marks)

Q No 3 : Press freedom demands social responsibility from the journalists. Discuss in detail the concept of social responsibility which ensures media freedom and continuity in the society. (20 Marks)

Q No 4 : Write a comparative note on newspapers which are working under the editorship of Maulana Zafar Ali Khan and Maulana Muhammad Ali Johar. (20 Marks)

Q No 5 : Do you think that radio is still important and effective medium of mass communication? Discuss in detail the future of FM, Medium Wave and Short Wave radio in the internet age? (20 Marks)

Q No 6 : Do you agree that mass media can play a significant role in reaping maximum social and economic benefits from projects like China Pakistan Economic Corridor (CEPC)? Comment. (20 Marks)


Q No 7 : Review "Gate keeping Theory " by Kurt Lewin and discuss the role of reporter, sub-editor, news editor and an editor as a Gate Keeper? (20 Marks)

Q No 8 : Write short notes on any two of the following:- (10+10 Marks )

i). Yellow Press
ii). Graffiti
iii). Media as the Fourth pillar of Government

PUNJAB PUBLIC SERVICE COMMISSION

COMBINED COMPETITIVE EXAMINATION FOR
RECRUITMENT TO THE POSTS OF
PROVINCIAL MANAGEMENT SERVICE, ETC. – 2016

Note : Attempt FIVE Questions in all. Attempt in Urdu or English.


Q No 1 : How would you define and explain communication? Write a comprehensive note on the process of communication. (6+14)

Q No 2 : How can the right of access to information bring transparency in the functioning of Government and its organization? Does this reconcile with the right to privacy of individuals. (20 Marks)

Q No 3 : What is journalism and development journalism? Do you agree journalism is playing a significant role in the development of Pakistan? Discuss with examples. (6+14)

Q No 4 : very advertising and public relations campaign commences with research . Do you agree or not ? Argue (10+10 Marks )

Q No 5 : What strategy will you evolve as Public Relations Office to counter print and electronic media challenges while rendering your professional duty? (20 Marks)

Q No 6 : What do you know about Two Step Flow of Communication? Also discuss the role of opinion leaders in this concept (10+10 Marks )

Q No 7 : Write short notes on : (7+7+6 Marks )

a. Difference between development communication and development support communication.
b. Difference between Public Relations and propaganda.
c. Difference between advertising and Publicity

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