Journalism & Mass Communication CSS 2017 Paper 100% from HSM Journalism & Mass Communication By Aamer Shahzad
2 Briefly narrate the implications and shortcomings of the Shammon and Weaver model of Communication. (Page No: 37)
Q. 3 Explain how Uses and Gratification Theory is an audience centered approach in understanding Mass Communication. Also explain how is it positivistic approach? (Page No: 69)
Q. 4 How Mac Bride Commission report analyze communication problems in modern societies? Discuss its recommendations in detail. (Page No: 103)
Q. 5 Define Public Relations. Also explain its tools and techniques and challenges in Pakistan (Page: 223)
Q. 6 Define and explain the term Development Support Communication. Also narrate how it can be helpful in solving various social issues of Pakistan society? (Page No: 208)
Q. 7 "Pakistan media organizations are unable to formulate a self-disciplined code of ethics." Do you agree or not. Support your answer with logic and arguments. [Page 52)
Q. 8 Write brief notes on any Two of the following:
(a) Media as an agent of social change
(b) Gerbner's Model of Communication (Page 49)
(c) Role of Social media in Pakistan (Page 148)
Journalism & Mass Communication By Aamer Shahzad
HSM Publishers Urdu Bazar Lahore