Promoting Tourism in Pakistan: Opportunities and Challenges

Thesis: There are a number of opportunities to promote tourism in Pakistan. However, the promotion faces variety of challenges that ought to be overcome.

1. Introduction

2. Which tourist attractions present opportunities to promote tourism in Pakistan? (5 Paras)

a. Religious and cultural sites
b. Scenic glaciers and mountains in the North
c. Medical tourism
d. Diverse food and cuisine
e. Variety of weather patterns throughout the country

3. What are the challenges to the promotion of tourism in Pakistan? (5 Paras)

a. Still precarious security situation
b. Weak hotel and transport infrastructure
c. Negative international image
d. Less diverse tourism product such as no sports tourism
e.

4. Recommendations to overcome the challenges to tourism in Pakistan? (5 Paras)

a. Revamping tourism board and promoting public private partnership where feasible
b. Cementing security gains to attract more tourists
c. Investing in reliable hotel and transport infrastructure
d. Diversifying tourism products such as sports tourism
e. Promoting tourism in Pakistan through media and diplomatic channels

5. Tourism industry, if utilized well, can become an engine of growth for Pakistan’s economy. (1 Para)

6. Conclusion



This is more or less what I wrote in the exam. In intro I came to the point by the 3rd line. What are your reviews guys?