BUSINESS ADMINISTRATION 2010

Part 2

Attempt only four questions from part 2, attempting atleast one question from each section.

Management

1. What do you understand by Mckinsey's 7's framework for management analysis, and how it is different from operational management approach? (20)
   
2. How do you differentiate between strategy, policy and procedure? Discuss the various steps in planning process. (10+10)

Marketing

1. What is productline and product mixed? What kind of marketing strategy and procedures are required for new product development? (20)
   
2. Differentiate between marketing and selling? Describe how the actions of a shoe manufacturer engaged in "marketing" might be different from a shoe manufacturer engaged in "selling"? (10+10)

Financial Management

1. Discuss the major functions of "financial manager". Explain why judging the efficiency of any financial decision required the existence of a financial goal? (20)
   
2. Explain types of long-term debt instruments and also discuss the advantages and disadvantages of issuing/ buying the three types of long-term securities from the perspective of both the issuer and investor. (10+10)

Regards/...