Indeed clarity of thoughts and effective expression, both are required for meaningful discourse. Well spotted!
It should also be realized that good vocabulary is also an indispensable tool. It is said that an appropriate at right time and place cannot be substituted by a page of explaination in its stead.
I am sure there are plenty of other useful tips for good writing but we should bear in mind, "First you must learn to play by rules, then you must forget all the rules and play by heart"
All the Best~
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Love me or hate me, both are in my favor…If you love me, I'll always be in your heart…If you hate me, I'll always be in your mind -- Shakespeare
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