Thread: Journalism 2012
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Old Thursday, March 01, 2012
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mano g mano g is offline
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Originally Posted by mani1 View Post
I am glad I didn't study a word for this paper

Btw whats up with the marketing question in section 2. I am glad I paid attention during Marketing Research course in BBA back in the day. The primary/secondary research and focus groups/questionnaires concepts came in handy today
it was a question on advertising technique/process/steps for the launch of an advertising campaign, pre testing, post testing, swot analysis, even all the steps of a research process could be accommodated in the answer of this question
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