PART 2

SECTION 1 MANAGEMENT

2. WHAT IS LEADERSHIP? List and explain different type of leaders. discuss any one theory of leadership (6+7+7=20)

3. why motivation is considered necessary in todays organization to increase the efficiency of the employees? briefly describe any theory of motivation (10+10=20)

4. describe major functions of management. discuss its significance for modern business organization (10+10=20)


section 2 PRINCIPLES OF MARKETING

5. briefly explain main features of marketing environment (20)

6. what is "marketing mix"? discuss the role of marketing mix in the marketing processs for increasing sales volume (8+12=20)

7. describe main features of marketing role in the society. discuss its impact on human life (10+10=20)

section 3 FINANCIAL MANAGEMENT

8. describe main features of financial management. discuss the role of finance manager in any orghanization (10+10=20)

9. do adjusting entries affect income statement accounts, baslance sheet accounts or both? discuss (20)

10. how the financial statements are analysed and interpreted through ratio analysis (20)