write only the correct answer in the Answer book. Do not reproduce the question.

1) Calcutta General advertiser is popularly known as:
a) Bengal jopurnal
b) Hicky`s Gazette Hicky's Bangal Gazette 1780 google it
c) Calcutta Courier
d) Voice of Bengal

2) The first printed Urdu paper in the Sub-continent was:
a) Delhi urdu Akhbar b) Sadiq-ul-Akhbar c) Jam-e-jahan Numa d) Koh-I-Noor

3) The Pakistan Times was founded by:
a) quaid-e-Azam Mohd Ali Jannah b) Liaqat Ali khan c) Khawaja Nazim-uddin d) Mian Iftakhruddin

4) The term Artillery of the press was coined by :
a) James reston
b) Qilbur Schramm
c) MM clean
d) Lazarsfeld

5) S M C R model of communication process was produced by:
a) David K berlo
b) M M clean
c) E M Roger
d) C H Gerber

6) the modern version of old hero is .
a) Famous personality
b) Celebrity
c) V I P
d) Powerful personality

7) libel is :
a) Malicious defamatory joke
b) Malicious defamatory written accusation
c) Slander
d) Defamatory speech

8) intra Personal Communication is
a) Communication between two persons
b) Inner monologues-communications within self
c) Communication with more perople
d) Communication with masses

9) the originator of the phrase “press is the fourth estate” is:
a) Edmund Burke
b) Lord Macaulay
c) North Cliff
d) Rudyard Kipling

10) The Magic Bullet theory of mass communication was evolved by
a) Ball Rokeach
b) Klapper
c) George Gerber
d) None of these

Q 9 (b) Identify the following in Pakistan`s Media perspective.

11) A P N S all pakistan newspaper society
12) A P N E C all pakistan newspapers employees confideration
13) C P N E council of newspaper editors
14) P B C pakistan broadcasting corportation
15) A B C audit breau of circulation
16) P I D press information department
17) P F U J pakistan federal union of journalists
18) A P P assosiated press of pakistan
19) P E M R A pakstn electronic media regularity authority
20) R P P O registration of press and publication ordinanc