1. A freelancer is also called

a) Stringer b) Reporter c) Correspondent

2. Inverted pyramid style preferably used in which media

a) Electronic b) Print c) both

3. Material meant for press/media organizations is

a) Press release b) News release c) Press statement d) All of the above

4. Subject assigned to a reporter

a) Beat

5. PBC stands for

a) Pakistan Broadcasting Corporation

6. IRNA stands for

a) Islamic republic news agency b) International republic news agency

7. Hickey gazette launched in

a) 29 Jan 1780 b) 29 Jan 1792 c) 29 Jan 1760

8. SMCR model introduced in

a) 1960 b) 1930

9. Name of publisher of Dawn newspaper

a) Herald

10. Contribution by editorial staff is called

a) Editorial b) Article c) Column

11. What is the type of advertising where product is delivered at home

A) Direct response b) Personal advertising C) Direct mail advertising d) None of the above

12. Father of printing press

a) Johann Gutenberg

13. Media is plural of

A) Medium

14. Audience in mass communication is

a) Homogeneous b) Heterogeneous c) Exogenus d) None of these

15. Who presented SCMR model of communication?

a) Wilber Schram

16. The calender of events of journalism is called?

a) Flow Chart

17. The publication at intervals ,weekly or monthly is called?

a) Magazine b) Periodical

18. A specific part of population?

a) Sample

19. Semantics problem in communication is associated with?

a) Selection of Words

20. Asked about some theory….. I do not remember exactly

a) Prediction

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