like hell Informal
1. Used as an intensive: He ran like hell to catch the bus.
2. Used to express strong contradiction or refusal: He says he's going along with usLike hell he is!
In my personal opinion .. we can use it.. because when we use it .. we (should) never mean hell THE PLACE where condemned souls are kept..
Its used in an idiomatic sense which seeks to explain intensity in the sense.
http://www.thefreedictionary.com/like+hell
I may be wrong.. Erum