some are the current trends are as follows...
1-Social media is very important now-a-days so companies started advertising on internet.(advertiser share their content on FB.They can even send u emails without spending any money-when u open a video on youtube or ant other video hosting web, u have to watch advertisement before)
2-outdoor advertisement becomes more important.(electric poles, on high buildings, at squires)
3-Advertisements are now even pasted on utility bills(check ur electricity n gass bill)
4-adds are pasted on rickshaws, buses and other type of vehicles.
5-cable tv advertisement for locals(through this even a property dealer can advertise his services with limited resources within his locality)
6-Shirts, pencils, calenders, cups etc with companies logo's. advertisement are even printed on watches,hand bags.
7-product placement (stalls) at peoples places like universities (like cigret companies cannot advertise their content/product so they install their products at cafe's or big Malls etc)
8-celebrity branding (Reema in honey lotion...katrina in fair n lovely or lux add)
9-Multinational companies made same add for the Pakistan and India featuring Indian actresses and actors.
10-Music festivals...drama festival or any other performing arts festival arranged for the customers by the companies.
11-increase in prize schemes...(even for selling soap, they offer gold coins.)

think and suggest many other new trends.......