01. The phrase "the medium is the message" was coined by:
(a)Wilber Schramm
(b)MnNelly
(c)Herbert Marcuse
(d)None of these

02. An advertorail is
(a)A news
(b)An article
(c)An editorial
(d)None of these

03. There is immediate feedback in:
(a) Mass communication
(b)Interpersonal communication
(c)Top-down communicatio
(d)None of these

04. Film is a:
(a)Hot medium
(b)Cool medium
(c)Medium with low definition data
(d)None of these

05. APNS is a:
(a)Newspaper workers
(b)Owners
(c)Newspaper hawkers
(d)None of these

06. A communication message is decoded by:
(a)Sender
(b)Channel
(c)Receiver
(d)None of these

07. Dawn newspaper was founded by:
(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam
(c)Allama Iqbal
(d)None of these

08. Communitarian journalism is:
(a)Civic journalism
(b)Public journalism
(c)Yellow journalism
(d)Both (a) and (b)

09. The originator of phrase "fourth state" describing a press was a:
(a)Journalist
(b)Parliamentarian
(c)Bureaucrat
(d)None of these (Edmund Burke)

10. AP is a news agency of:
(a)France
(b)UK
(c)US
(d)None of these

11. Scoop is:
(a)Exclusive story
(b)Sensational story
(c)Scandal story
(d)None of thse

12. Yellow journalism got its name from a:
(a)Cartoon character
(b)Yellow kid
(c)Both (a) and (b)
(d)None of these

13. Libel is:
(a)Spoken accusation
(b)Written accusation
(c)Spoken defamation
(d)None of these

14. Muckrakin investigates:
(a)Scandals
(b)Murders
(c)Slander
(d)None of these

15. Classified ads are:
(a)Classified information
(b)Brief advertisements
(c)Both (a) and (b)
(d)None of these

16. A banner headline of a newspaper is printed:
(a)In a box
(b)In the middle of a page
(c)Across a whole page
(d)None of these

17. PID is a:
(a)Federal government department
(b)Provincial department
(c)Military department
(d)None of these

18. A newspaper article depicts the opinion of:
(a)Editor
(b)Writer
(c)Government
(d)None of these

19. A brief description of a picture in words is called:
(a)Byline
(b)Obituary
(c)Caption
(d)None of these

20. Tahzibul Akhlaq was launched by:
(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c)Maulana Abul Kalam Azad
(d)None of these